Where can I buy gift cards in Nigeria?

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December 27, 2024
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17 min read
Where can I buy gift cards in Nigeria?

Picture this: you want to surprise a loved one with a gift from Amazon, but you're unsure what to choose. Giving them cash feels impersonal and lacks that special touch. Instead, you opt for an Amazon gift card, letting them shop for exactly what they want while making the gesture thoughtful and meaningful.

Gift cards have become indispensable tools for online shopping, gaming, and business incentives in Nigeria. Whether you’re buying an iTunes gift card for app purchases, an Amazon card for global shopping, or a gaming card for entertainment, finding reliable platforms is crucial. Moreover, as digital transactions and eCommerce continue to grow, the demand for gift cards has skyrocketed. 

In this guide, I’ll take you through the top places to buy gift cards in Nigeria, both online and offline. You’ll also learn about pricing, card types, and secure payment tips to ensure a seamless experience. This article has everything you need to navigate Nigeria's gift card market, whether you're a seasoned buyer or just starting. 

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TL/DR: Key takeaways from this article

  • Discover trusted online platforms like Prestmit, Cardtonic, and Konga for securely buying gift cards in Nigeria.
  • You can also get gift cards from physical locations such as supermarkets, retail stores, and banks.
  • Learn about popular gift card types available in Nigeria, including iTunes, Amazon, Visa, Google Play, Zenith Bank’s Verve gift cards, and gaming cards.
  • Get expert tips on safe and reliable transactions when buying or selling gift cards.
  • Find answers to frequently asked questions about the best places to buy, sell, and use gift cards in Nigeria.

What are gift cards?

Gift cards are prepaid cards, either physical or digital, loaded with a specific monetary value that can be used as a means of payment. They serve as convenient exchange tokens, often provided by brands to attract customers, offer discounts, or promote loyalty. When purchased or received, gift cards ensure that spending is directed toward the issuing brand's products or services (e.g., Amazon gift cards to buy things from Amazon stores). 

A wide variety of gift cards are available, tailored to different interests. These range from eCommerce gift cards like Amazon and entertainment gift cards like iTunes to gaming gift cards like Steam and Razer Gold.

In Nigeria, gift cards have also become valuable assets for trading. Many people use them as a legitimate source of income by buying, selling, or exchanging them on reputable platforms. 

Where to buy gift cards in Nigeria

Here are the top places to purchase gift cards in Nigeria, whether online or offline:

  1. Brands official websites
  2. Online platforms 
  3. Physical stores and retailers
  4. Banks and financial institutions
  5. Peer-to-peer (P2P)

I. Brands official websites

Buying directly from the brand’s official website is one of the most reliable ways to get authentic gift cards. Retailers like Amazon, Apple, Sephora, Nike, and Nordstrom offer personalized gift cards on their sites, often at competitive prices or with customization options, like adding pictures or messages.

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However, there’s a catch for Nigerians: many international websites don’t accept local debit cards. To complete your purchase, you may need a foreign payment method (e.g., a virtual dollar card). While platforms like Cardtonic provide dollar cards to facilitate these transactions, the extra steps involved can make the process cumbersome.

If you don’t have a dollar card or prefer a more straightforward method, you can use platforms like Konga to buy gift cards directly in Naira, saving time and effort.

Key features:

  • Authentic and direct purchase from the gift card issuer.
  • Customizable options, such as personalized messages or designs.
  • Discounts or promotions are occasionally available.

Pros:

  • 100% guaranteed authenticity.
  • Often offers exclusive deals or bonuses.
  • Access to a wide range of gift card types and denominations.

Cons:

  • Limited payment options for Nigerian buyers (often requires foreign payment methods).
  • Delivery might take longer for physical cards.
  • Extra steps like setting up virtual dollar cards can be inconvenient.

Use case:

  • It is ideal for gifting specific brand-loyal recipients.

II. Online platforms 

Numerous Nigerian-based platforms specialize in gift card sales. Here are the top choices: 

1. SureGifts

image 67

SureGifts is a platform in Nigeria offering both local and international gift cards. It provides seamless purchasing and redemption options, making it ideal for corporate gifting or personal use at Nigerian retailers like Shoprite, Samsung, Filmhouse Cinemas, and SPAR. 

Gift cards are delivered instantly via email, ensuring convenience and efficiency, and you can redeem them at partner stores. For online stores, you enter the coupon code when checking out. While in actual stores, you must present the voucher code at the point of payment. 

Key features:

  • Offers both local and international gift cards.
  • Supports Naira payments for convenience.
  • Instant delivery via email.

Pros:

  • Wide variety of gift cards tailored for Nigerian retailers.
  • Seamless redemption process for online and physical stores.
  • Trusted platform with established partnerships.

Cons:

  • Limited to specific partner stores, which might restrict usability.
  • May lack competitive rates compared to trading platforms.

Use case: Ideal for corporate gifting and rewarding employees.

2. Cardtonic

image 68

Cardtonic is a top-rated platform for trading gift cards in Nigeria and Ghana, offering competitive rates and additional features like rewards for transactions. It supports a wide variety of gift cards and provides a mobile app for easy transactions, making it a go-to option for gift card buyers and sellers.

Key features:

  • Includes reward points and referral bonuses.
  • Mobile app for convenience and additional features like bill payments.
  • The option to get a virtual dollar card on the platform. 

Pros:

  • A dedicated customer service team ensures quick resolutions.
  • Secure, encrypted transactions protect financial details.
  • Offers rewards, making it cost-effective for frequent users.

Cons:

  • Frequent promotional emails may feel overwhelming.

Use cases: Perfect for users trading gift cards for profit.

3. Prestmit

image 69

Prestmit stands out for its unique payment options, including cryptocurrency, and offers a diverse range of gift cards from global brands like Amazon, iTunes, and AMEX. With fast processing times and competitive rates, it’s an excellent choice for tech-savvy users and those seeking international gift cards.

Key features:

Pros:

  • Accepts cryptocurrency, appealing to tech-savvy users.
  • Competitive rates for gift card purchases and sales.
  • An easy-to-navigate platform for swift transactions.
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Cons:

  • Limited customer service availability.

Use case: Ideal for cryptocurrency enthusiasts who prefer using digital assets.

4. eCommerce Platforms

Some Nigerian-based eCommerce platforms have gift card sections in their online stores. 

  1. Konga

Konga, one of Nigeria’s largest eCommerce platforms, provides a dedicated section for purchasing gift cards from brands like Google Play, Steam, and PlayStation. Known for its secure checkout and trusted reputation, Konga offers a convenient solution for Nigerian shoppers.

  1. JumiaPay

JumiaPay simplifies gift card purchases by offering a variety of options from global brands such as Amazon, Netflix, and Spotify. With authentic gift cards and flexible payment methods, JumiaPay is perfect for users looking for secure and efficient gift card transactions.

Key features:

  • Offers gift cards for global brands like PlayStation, Google Play, Amazon, Netflix, and Steam.
  • Secure checkout and diverse payment options.

Pros:

  • Reliable platform with a trusted reputation.
  • Fast delivery and excellent customer support.
  • Straightforward checkout process.

Cons:

  • Independent vendors may lead to inconsistencies in pricing and availability.
  • Limited value ranges for some gift card brands.

Use case: Great for shoppers already familiar with the eCommerce platforms. 

5. Nosh App

image 72

Nosh.ng is a widely trusted platform in Nigeria for buying and selling gift cards online, known for its fast transactions and excellent customer service. With features like reward points, encrypted transactions, and accessibility in Nigeria and Ghana, it’s a convenient app for securing top rates and discounts.

Key features:

  • Provides a wide variety of gift cards available within 2 minutes.
  • Rewards system for loyal users scaling up ranks.
  • Strong focus on customer service with quick response times.
  • Encrypted transactions for financial security.

Pros:

  • Fast and efficient processing of gift card purchases.
  • Robust app with over 100,000 downloads and social media presence.
  • Excellent customer support and secure transactions.

Cons:

  • Limited to users in Nigeria and Ghana.
  • May have occasional technical glitches due to app reliance.

Use case: Perfect for users looking for swift gift card purchases.

6. GiftCardsToNaira

image 71

GiftCardsToNaira is a highly reliable platform for buying and selling gift cards in Nigeria, offering competitive exchange rates and fast payouts. Its user-friendly interface and variety of payment options make it ideal for users seeking secure, hassle-free transactions.

Key features:

  • Supports a wide range of cards, including Amazon and Steam.
  • Offers instant payouts in Naira, Cedis, or USDT.

Pros:

  • Secure and fast transactions with multiple payment options.
  • User-friendly app for convenient operations.
  • High exchange rates maximize the value of gift cards.

Cons:

  • Limited to Nigerian and Ghanaian users.
  • Exchange rates can fluctuate based on market trends.

Use case: Great for individuals looking to sell gift cards for cash or trade them at competitive rates with minimal hassle.

7. ApexPay

image 73

ApexPay is an emerging platform in Nigeria’s gift card market, recognized for offering high exchange rates and efficient service. With a focus on fast, secure transactions and a user-friendly interface, ApexPay is an excellent choice for maximizing the value of popular gift cards like Amazon and Google Play.

Key features:

  • Supports popular cards like Amazon, Google Play, and Steam.
  • User-friendly platform for both web and mobile users.

Pros:

  • Efficient and secure transaction processes.
  • Intuitive interface for smooth user experience.
  • High exchange rates compared to competitors.

Cons:

  • Relatively new in the market, with limited brand recognition.
  • May not support niche or less common gift cards.

Use case: Best for users prioritizing high exchange rates and a straightforward platform for buying and selling gift cards.

III. Physical stores and retailers

While online platforms dominate, physical stores remain open for users who prefer in-person transactions. 

1. Supermarkets

Stores like Shoprite and Spar offer gift cards, making them accessible to shoppers in major Nigerian cities like Lagos, Abuja, and Port Harcourt. These supermarkets provide a tangible option for purchasing gift cards, eliminating delivery delays and ensuring legitimacy. Buyers can physically verify the cards.

Key features:

  • Widely accessible in major Nigerian cities like Lagos, Abuja, and Port Harcourt.
  • Physical product verification.

Pros:

  • Tangible and verifiable products ensure authenticity.
  • Immediate availability; no delivery delays.
  • Convenient for offline shoppers.

Cons:

  • Limited selection compared to online platforms.
  • Higher prices than online options.
  • Not ideal for bulk purchases.

Use case: Perfect for individuals needing last-minute gift cards or physical cards for gifting.

2. Tech and gaming stores

Tech and gaming stores, often located in urban areas, cater to gamers by offering cards like Xbox, PlayStation, and Steam. These stores are ideal for enthusiasts seeking gaming-specific gift cards. However, availability may vary, so it’s recommended to call before visiting.

Key features:

  • Carries game-specific cards like Xbox, PlayStation, and Steam.
  • Primarily located in urban areas.

Pros:

  • Focused selection tailored to gamers and tech enthusiasts.
  • Local stores may provide hands-on assistance.

Cons:

  • Availability can vary; calling ahead is necessary.
  • Limited to gaming and tech-related cards.

Use case: Ideal for gamers and tech buyers who prefer offline purchases or need niche gift cards.

3. Specialized retailers (resellers)

Specialized retailers or resellers offer gift cards for immediate purchase, often at a premium. These niche stores target buyers needing specific or hard-to-find cards, such as those for tech or gaming purposes. While prices may be higher than official sources, they provide a quick solution for urgent purchases.

Key features:

  • Gift cards are available through local dealers or resellers.
  • Often includes niche or hard-to-find gift card brands.

Pros:

  • Convenient for urgent purchases.
  • Access to specific or unique gift cards.

Cons:

  • Prices are typically higher than buying directly from the brand.
  • Reliability varies based on the reseller.

Use case: useful for buyers needing urgent gift cards or access to specialized brands unavailable in regular stores.

IV. Bank and financial institution options

Some banks and financial institutions in Nigeria now offer the option to purchase gift cards, either directly through their branches or via digital platforms. 

Banks like Zenith Bank and Stanbic IBTC Bank sometimes partner with international brands to provide gift cards such as Visa prepaid cards, Verve prepaid cards, or travel gift cards. Kuda, a Nigerian-based digital bank, allows customers to buy gift cards from popular brands like Amazon and Apple. 

This option offers buyers a secure and reliable means to obtain cards, as transactions occur within trusted banking environments. However, availability may be limited to specific banks or regions, and the process may require longer verification times compared to online platforms.

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Key features:

  • Banks like GTBank and Zenith Bank offer prepaid gift cards for online shopping.
  • Digital banks like Kuda let customers buy gift cards from international brands. 
  • Widely accepted and reloadable for ongoing use.

Pros:

  • Highly secure and trustworthy source.
  • Usable for both local and international transactions.

Cons:

  • Limited to bank customers.
  • May involve setup fees or card issuance delays.

Use case: Ideal for customers seeking a bank-backed alternative to conventional gift cards, especially for secure online shopping.

V. Peer-to-peer (P2P) transactions (social media marketplaces)

P2P gift card transactions are becoming increasingly popular, particularly in social media marketplaces and eCommerce websites. These platforms allow individuals to buy and sell gift cards directly, often with room for price negotiation.

Here are some of the popular platforms:

1. Facebook Marketplace

The Facebook Marketplace features numerous vendors selling gift cards, often with reviews and testimonials from past customers. The platform’s structure enables potential buyers to negotiate prices directly with sellers, which can lead to favorable deals.

Key features:

  • Allows negotiation-friendly transactions with trusted vendors.
  • Vendors often have reviews and feedback from other users.

Pros:

  • Opportunity for cheaper rates through bargaining.
  • Established vendor profiles with reviews for credibility.
  • Easy access to a variety of gift cards.

Cons:

  • Risk of scams or counterfeit cards.
  • No buyer protection mechanisms.

Use case: Best for bargain hunters comfortable navigating online marketplaces and verifying seller credibility.

2. Jiji

Jiji operates as a classified ads platform where buyers can find gift card listings. Sellers often provide contact details for direct communication.

Key features:

  • Localised classified ad platform for Nigerian buyers.
  • Ability to contact sellers directly.

Pros:

  • Easy to navigate and search for specific gift cards.
  • Access to local sellers and competitive prices.
  • Wide variety of listings.

Cons:

  • High risk of fraudulent sellers.
  • Limited platform protection for transactions.
  • Minimal buyer support.

Use case: Best for buyers looking for local transactions.

4. Telegram Groups

Telegram groups dedicated to gift card trading are gaining traction as informal marketplaces. Sellers post offers, and buyers can negotiate terms via direct messaging.

Key features:

  • An informal network of gift card traders.
  • Fast communication through messaging.

Pros:

  • Instant interactions with sellers.
  • Access to a wide network of buyers and sellers.
  • Potentially lower prices due to reduced platform fees.

Cons:

  • Higher risk of fraud without proper verification.
  • Information overload due to numerous listings.

Use case: Suitable for tech-savvy users who can negotiate and are vigilant about ensuring secure transactions.

Security tips for P2P options

  • Verify seller credibility: Always check reviews, testimonials, or references from previous buyers to ensure the seller is trustworthy. A history of successful transactions is a good indicator.
  • Avoid upfront payments: Don’t send money before receiving your gift card unless a secure escrow service is involved. Escrow services act as an intermediary to protect both buyer and seller.
  • Choose established platforms: Stick to platforms with strong reputations, such as Facebook Marketplace or verified Telegram groups. Avoid lesser-known or unregulated sites that may lack security protocols.
  • Inspect gift cards carefully. For physical cards, ensure the packaging is intact and codes are not scratched off. For digital cards, verify the card details immediately after receipt.
  • Be cautious with deals too good to be true. Unrealistically low prices may indicate scams or counterfeit cards.

Types of gift cards available in Nigeria

1. Apple/iTunes

Perfect for purchasing music, movies, and apps, Apple gift cards are highly sought after in Nigeria. With competitive exchange rates, they’re widely available in retail stores and online platforms, offering flexibility and high resale value.

2. Google Play

Designed for Android users, Google Play cards allow purchases of apps and more from the Play Store. Known for easy redemption and competitive rates, they are a popular choice for both personal use and resale in Nigeria.

3. Sephora

Sephora is a global beauty retailer that offers a wide range of makeup, skincare, and hair care products. A great pick for beauty enthusiasts, Sephora gift cards can be used to purchase makeup and skincare products. They are valuable for resale, offering similar exchange rates to other popular cards like Google Play.

4. Amazon

Ideal for online shopping, Amazon gift cards allow buyers to access a wide range of products. They retain high demand due to their versatility, with excellent resale values when paired with cash receipts.

5. AMEX 

American Express gift cards are becoming popular in Nigeria. Since it’s not functional as a payment method in Nigeria yet, many users just resell it. They offer high exchange rates and can be easily liquidated on platforms like Prestmit.

6. Walmart 

Walmart is the largest retailer globally and offers a wide range of products, including electronics, groceries, and household items. Walmart gift cards enable purchases across Walmart stores and online. They boast strong resale rates, making them a lucrative option for cardholders.

7. eBay 

Like Jumia and Konga in Nigeria, eBay is an online marketplace that offers a wide range of products, including electronics, fashion items, and home goods. Often chosen for its versatility, the eBay gift card can be used for purchases on the platform.

8. Steam

Steam gift cards offer gamers convenient access to games and in-game purchases. With high exchange rates and utility in the gaming world, they are a top pick among gaming enthusiasts.

9. Razer Gold 

Razer Gold cards are perfect for e-sports and cross-platform gaming. They are widely used for premium in-game purchases and boast excellent reselling rates in Nigeria. You can use them to buy premium items on Razer stores or withdraw cash right away through PayPal.

10. Nordstrom gift card

Nordstrom is a luxury department store home to a wide range of clothing, shoes, and accessories for men, women, and children. You can use Nordstrom gift cards for luxury shopping, covering a range of fashion and accessories. They maintain decent resale values, appealing to Nigerians in search of high-end products.

Factors to consider before buying gift cards in Nigeria

When purchasing gift cards in Nigeria, it’s essential to make informed decisions to avoid common pitfalls and ensure you get the best value. Here are some key factors to keep in mind:

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1. Check platform reputation

Always investigate the reputation of the seller or platform. Read reviews and seek recommendations to ensure you’re dealing with a trustworthy provider. Unfortunately, the gift card market attracts scammers, so sticking to well-known platforms like Konga is a safer bet.

2. Find the best deals

Buying gift cards at competitive rates is crucial, especially if you plan to resell them. Check multiple platforms and vendors for the best offers to ensure you can achieve a reasonable profit margin or save money on purchases.

3. Prioritise excellent customer service

Choose a provider known for responsive and helpful customer support. Whether you require assistance in resolving an issue or addressing a query, dependable customer service can significantly contribute to a seamless experience.

4. Evaluate exchange rates

If you're buying international gift cards, be mindful of exchange rates, as these can affect the value you get in Naira. Platforms with competitive rates offer better value for your money.

5. Consider payment methods

Ensure the platform supports your preferred payment option, whether it’s a bank transfer, debit card, or mobile money. Flexibility in payment methods enhances convenience.

6. Delivery speed

Look for platforms that provide fast delivery, especially if you need the gift card urgently. Delayed delivery can be frustrating and inconvenient.

7. Review fees/charges

Some platforms may include additional service fees or hidden costs. Understanding these upfront charges will help you avoid surprises and accurately calculate your budget.

Gift card pricing in Nigeria

The cost of gift cards in Nigeria varies due to several factors, including service fees, platform choice, exchange rates, market demand, and scarcity.

Currently, a $100 gift card ranges from₦125,000 to₦175,000, and a $50 gift card will cost around₦65,000 to₦90,000.

Pro tip: When buying gift cards, consider comparing prices across multiple platforms and being mindful of additional fees to get the best value.

Why are gift cards expensive in Nigeria?

1. Inflation

Nigeria's inflation rate, recorded at 34.19% as of December 2024, has significantly weakened the naira. This decline in purchasing power affects both international and local gift card pricing, forcing suppliers to raise prices to maintain profitability.

2. Greedy platforms

Some platforms exploit the economic situation by overcharging for gift cards to maximize profits. This mirrors similar practices by certain POS operators who maintain high charges despite improved cash flow in the country.

3. High demand

The rising demand for gift cards gives suppliers the leverage to set higher prices. Popular cards become even more expensive as sellers capitalize on their desirability and market scarcity.

FAQs about buying gift cards in Nigeria

Can I buy gift cards in Nigeria?

Yes, you can purchase gift cards in Nigeria through different methods, including brands’ websites, online platforms, physical stores, P2P platforms, and banks.

Where can I buy iTunes gift cards in Nigeria?

iTunes cards are quite popular among Nigerian users, and you can get them directly from the Apple website or online platforms like Konga, Kuda, and P2P platforms like Facebook Marketplace.

How much is a $100 gift card in Vaira?

Pricing varies by exchange rate, fees, and platform, but it averages₦145,000.

Which gift cards are available in Nigeria?

Popular options include iTunes, Amazon, Visa, Google Play, Steam, Sephora, AMEX, eBay, Razor Gold, and Nordstrom. 

Can I sell gift cards in Nigeria?

Yes, platforms like Cardtonic and Prestmit allow you to sell gift cards for cash or cryptocurrency.

What gift card works everywhere? 

While no single gift card is accepted universally, Visa and Mastercard prepaid gift cards can be used anywhere those payment networks are accepted.

Can I use gift cards to make international purchases?

Yes, many popular gift card brands like Amazon, iTunes, and Steam can be used to make international purchases on their respective platforms.

How can I check the balance or remaining value on a gift card? 

Most brands provide websites or customer service numbers where you can check your balance by entering your card details.

What is the safest way to buy gift cards in Nigeria? 

Purchase directly from official brand websites or reputable platforms to avoid scams. 

Are gift cards refundable?

Generally, gift cards are non-refundable. Always confirm the return policy before purchasing.

How do I use a gift card for a purchase?

For in-store purchases, present your gift card to the cashier. If it’s online, enter the code during checkout. If the cost of what you’re buying exceeds what you have on your gift card, the remaining balance must be paid using another payment method.

Can I send a gift card directly to someone else?

Yes, gift cards can be sent directly to someone else as a thoughtful and flexible gift option. 

Can I reload or top-up a gift card in Nigeria?

Some gift cards allow reloading. Check the terms or contact customer service for specific details.

Are there any expiration dates on gift cards in Nigeria?

Yes, expiration dates vary by brand. Always review terms to ensure timely use.

What gift cards have the highest rates in Nigeria?

Apple/iTunes, Amazon, Sephora, Google Play, and AMEX gift cards offer some of the highest resale values. Others include Steam, Razer Gold, Walmart, and eBay cards.

Conclusion

Gift cards are versatile and convenient for gifting or personal use in Nigeria. Whether buying from online platforms like Konga and SureGifts or physical stores like Shoprite, prioritize reliable providers to avoid scams. With numerous local and international options available, make informed choices and enjoy the flexibility gift cards offer. 

Disclaimer!

This publication, review, or article ("Content") is based on our independent evaluation and is subjective, reflecting our opinions, which may differ from others' perspectives or experiences. We do not guarantee the accuracy or completeness of the Content and disclaim responsibility for any errors or omissions it may contain.

The information provided is not investment advice and should not be treated as such, as products or services may change after publication. By engaging with our content, you acknowledge its subjective nature and agree not to hold us liable for any losses or damages arising from your reliance on the information provided.

Always conduct your own research and consult professionals where necessary.

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