Moroccan startup Crealo gets $1.42 million seed funding to scale its management system

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January 24, 2024
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2 min read
startup funding

The news: 

  • Morocco-based copyright management startup Crealo has raised 14.1 million dirhams ($1.42 million) in seed funding. 
  • 212 Founders Programme, operating under CDG Invest, led the round, while Kima Ventures, Evolem, Super Capital, and some angel investors participated. 
  • The funding will help the company improve the quality of its product offerings, expand its personnel size, and kickstart new partnerships. 

The 212 Founders programme, a flagship initiative of CDG Invest — the investment arm of the CDG Group — led the round with an investment of 4.9 million dirhams ($492,925).

The company says that the capital infusion will allow it to make some pivotal moves, cementing its position as a pioneering solution in the copyright management industry. It will also help improve its services and set it for future growth. 

Mohammed Belghiti and Najlae Zeitouni co-founded Crealo in 2021. Since its inception, it has focused on providing a comprehensive solution to copyright issues in the cultural and creative industries. 

It uses its online platform to cater to organisations of varying sizes, offering them a system that automates and simplifies the entire process of copyright royalty management in France.

Crealo allows institutions like publishing houses to calculate and distribute royalties to recipients. For several of its clients, the company has already transitioned from annual to semi-annual and quarterly settlements. 

Speaking about the company’s mission, Zeitouni stressed the company’s driving commitment to streamlining royalty payments to be as seamless as salary payments. 

The company boasts a client base of notable institutions like Palais de Tokyo, Beaux-Arts Magazine, L’Équipe, and the Muséum National d’Histoire Naturelle. 

On the other hand, the 212 Founders Programme, since its emergence in 2019, has bolstered entrepreneurial endeavours and promoted economic advancement in Morocco. So far, the programme has successfully made 18 investments in the seed and Series A stages, cumulatively grossing 97 million dirhams ($9.84 million).

Commenting on the development, Nawfal Fassi Fihri, Director of the 212Founders programme, expressed confidence in the team behind Crealo and welcomed the company as one of the companies creating the Moroccan entrepreneurial success story. 

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