startup
With Gage Awards, the Gage Company wanted to create a programme celebrating companies' changing lives by leveraging the power of the Internet.
To make this happen, Gage would need to generate as many leads as possible that inspire, support, and promote digitalisation, and individuals
who have positively impacted the double-edged effect of driving widespread interest and injecting the much-needed funds to ease the process.
Though there were several digital marketing solutions available, Gage wanted to leverage a niche audience.
In 2020, Gage approached Techpoint Africa, and after a robust discussion around leveraging a slew of our products with proven outcomes for delivering optimal engagement and audience conversion, they jumped on the Techpoint bandwagon. These include our imposing leaderboards, side banners, and ad placement on our insightful week-daily newsletter.
These three solutions attracted 950k impressions and 100+ business leads. Gage used some attractive copies to get decent conversions for its award event and created a potential revenue stream worth $20,000.