Key takeaways
- PricePally has pledged priority hiring for affected GoLemon employees.
- The company is offering six months of free delivery to displaced GoLemon customers.
- The startup says Nigeria needs stronger investor and policy support for companies tackling food distribution.
Online grocery delivery startup PricePally has announced it is offering priority interview opportunities to affected GoLemon employees. The company announced in a post on microblogging platform X.
“To support their team during this transition, we’re giving affected GoLemon staff priority review for open roles at PricePally.”
PricePally said it has huge respect for GoLemon and what they were able to build in the two years they were in business. The company stated that operating in Nigeria’s food value chain is heavy work, adding that the mission to make food accessible in Nigeria is bigger than any one company.
”We need continued investor, policy, and community support for companies building hard physical-digital infrastructure that solves real, everyday problems.”
In addition, PricePally says it is offering loyal customers of GoLemon, and all those whose grocery delivery needs have been disrupted by the unfortunate shutdown, six months of free grocery deliveries on bulk orders.
Recall that GoLemon announced on Wednesday that it was winding down operations after its inability to find funding to continue operations. The company revealed that about 20% of its staff have found employment elsewhere and that it was working hard to help the rest land roles.
PricePally’s offer is a welcome development in a fiercely competitive ecosystem, and this show of solidarity will be applauded by many.
GoLemon had a loyal customer base and a product that the market needed, but a combination of factors, including a shrinking middle class that could no longer afford to keep buying groceries online, forced the startup out of business.
Victoria Fakiya – Senior Writer
Techpoint Digest
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GoLemon’s exit adds to a growing list of startups that have struggled to sustain operations in recent years under challenging macroeconomic conditions in Nigeria. It also underscores the need for stronger ecosystem support for startups building capital-intensive businesses that address essential, everyday needs, rather than purely digital services.
