Following the altercation between Mavin Record's Tiwa Savage and her estranged husband Tunji Balogun a.k.a Tee Billz, the singer released a tell-all video on the 29th of April that was a counter of sorts to the claims Tee-Billz made on Instagram.
The video in question looks like a damage control of sorts put in place by Tiwa Savage's team, but that is not our main concern now. The amazing feat is that as of today, the video is the most viewed local viral video in Nigeria with 1.5 million views. "Local" here meaning it was uploaded from Nigeria.
With over 1 million of those views garnered within just 3 days of its release, Tiwa Savage's confessional is ahead of the once popular "Oga at the top" video by miles.
But it gets more interesting.
Nigerians are watching
The video has currently been viewed 1,595,287 million times on YouTube. Of the total views, 53% were women and 47% men.
Interestingly, there were over 670,020 local views in Nigeria, which accounts for 42% of the total views on the video generally. Followed by the United Kingdom and the United States of America and this was understandable as this countries have a large number of Nigerians resident there.
There is a general opinion that Nigerians do not consume video content because of expensive data plans and bad internet connectivity. But data has shown that things are changing fast.
MTN, the biggest in Nigeria by subscriber base, used to be the only telco with rigid unchanging data plans. But last week they launched drastically slashed data plans that now place them in competition with the others. And there are a lot of 'unlimited' plans from data providers like Smile and Spectranet.
Content is king, but video content has not always been kinging in the Nigerian content space. The emergence of this new fact might counter the long held belief that Nigerians are not ready for internet videos.
Be the smartest in the room
Thanks to a Tiwa Savage's YouTube sitdown, a cue has been presented to content makers to serve more and double their hustle as it is looking like the market is finally ripe for the taking.