Egyptian healthtech WellPal relocates to Saudi Arabia, following investment

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October 14, 2024
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2 min read
WellPal

The news: 

  • WellPal, an Egyptian eCommerce platform focused on health and wellness products, has officially relocated its operations to Saudi Arabia after securing fresh funding from an undisclosed angel investor. 
  • The relocation comes as part of WellPal's broader strategy to establish itself as a regional leader in the health and wellness eCommerce space. 
  • This latest funding round and strategic relocation underline WellPal's ambitions to become the go-to platform for wellness products in the Middle East and North Africa (MENA) region.

Founded in 2019 by Mohamed Ali and Mohamed Tantawy, WellPal, a Flat6Labs portfolio company previously based in Egypt, operates in the fitness and wellness market, offering a variety of health-related products, such as natural foods, herbs, and wellness supplements, through its app.

The company’s decision to relocate aligns with its vision of supporting healthier lifestyles across the region, with plans for further regional expansion.

WellPal’s CEO and Co-founder, Mohamed Ali, expressed enthusiasm about the relocation, stating, “We are proud to support the Saudi Vision 2030, particularly in enhancing the quality of life for its citizens.”

The company plans to provide tailored health and lifestyle products through AI-powered features to help its customers make smarter and healthier choices.

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With the backing of a strategic angel investor, WellPal aims to accelerate its growth in the Saudi market. 

WellPal runs a dropshipping business model, connecting consumers with a curated selection of fitness and wellness products from trusted suppliers. This approach allows the platform to offer a wide range of products without managing inventory or logistics, streamlining the customer experience.

In the future, the healthtech is looking to integrate an AI-driven recommendation engine to offer personalised product suggestions based on individual health needs. 

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The company also aims to expand its product range, form key partnerships with local and international health brands, and further enhance its platform to create a seamless user experience for its growing customer base in the MENA region.

By tapping into Saudi Arabia's expanding wellness market, WellPal hopes to build on its early success and contribute to the country’s health initiatives. 

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