Facebook has rolled out Ad Breaks — a feature that allows video creators monetise their content from advertising — in Nigeria, Kenya, Ghana, and South Africa.
The feature, which was first made available last year in Australia, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, the UK, and the US, helps video creators and publishers earn money by placing short ads in their video content.
The ad breaks come in three formats, “mid-roll shown during the video; pre-roll before the video; and a non-interruptive image ad that shows below the video without stopping it.”
With this feature, creators who have the approval to monetise their sites in the select countries will be able to choose whether to show only pre-roll or image ads in a video, as against mid-roll ads that break in between the content. Creators will also have more control over the kinds of ad breaks they choose to monetise.
Ad Breaks can be managed in Creator Studio, which helps bring “together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts.” Ad Breaks can be included in certain videos or enabled for all videos on a Facebook Page.
According to Facebook, Ad Breaks are only available to pages that:
- post videos in select languages and countries
- have at least 10,000 followers, and
- have received a minimum of 30,000 one-minute views on videos that are not less than one minute long.
Hat tip to Ekweozor Ejike who alerted Techpoint to the update.