Obeezi was launched in November 2014 by Mathias Abraham as an online shopping mall, strictly dedicated to the sale of fashion accessories.
Items for sale on the store include clothing, shoes, wristwatches, sunglasses, colognes, fashion accessories and more. Despite their dedicated market play, Matthias does not fail to acknowledge the likes of Jumia and Konga as competitors. But, this is not in any way a hindrance, as the business is now in its third year of launch and still thriving.
Like its counterparts, Obeezi also operates a model that allows external vendors (in the fashion industry) list and sell on the website.
For Obeezi to be thriving till now, it is either the Nigerian fashion industry is bigger than we imagine, or Obeezi management know their onions. Either way, their resilience is commendable.
While leveraging on eCommerce is a worth-while achievement, continuous innovation is key to recurring success. This has been made evident by the larger counterparts in the market already. Hence, it will only be wise for Obeezi not to relent in dishing out new ways to amass greater market share.
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