eCommerce
Techpoint Africa covers African eCommerce startups and their journey, headlining their struggles, successes and breakthroughs.
Top stories
Payaza has launched Shopaza, an eCommerce platform now live across 23 countries in Africa, North America, and Europe, built on Payaza’s own payment infrastructure for instant settlement.
Nigeria’s FMCG market is worth $25B, but only 18% of retailers have ever gotten a formal loan. Omni’s new report bets that technology can close that gap.
Africa’s social commerce is worth billions, but most sellers still run their business from a phone. Payaza’s ShopAza launches in Lagos on Thursday, promising a real storefront and multi-currency payments for merchants selling across borders.
Nigeria’s NDPC has launched an investigation into eCommerce giant Temu over alleged data privacy violations.
Jumia has exited Algeria as part of a wider push to improve profitability, narrowing its geographic footprint while investing in direct sourcing to compete with fast-growing Chinese eCommerce rivals.
Jumia grew revenue by 34% to $61.4 million in Q4 2025, driven by stronger marketplace sales and rising demand in Nigeria. The eCommerce company also narrowed losses and cut cash burn as it pushes toward profitability.
Eazi Gifting began as Ademola Koledoye’s attempt to keep workplace warmth alive during remote work. Five years and multiple iterations later, it has grown into a nationwide gifting marketplace with 1,500 vendors across 22 states.
Jumia has cut staff by 7% despite posting a revenue jump. The eCommerce platform said AI-driven operations is more efficient.
Get ready for Black Friday 2025! Discover top deals, smart shopping tips, and trusted stores to help you save big and shop smarter this November.
Hassanein Hiridjee, CEO of Axian Group, joins Jumia’s board after Axian raised its stake in the company to 9.18%.
With improved revenue and reduced losses in Q2 2025, Jumia demonstrates growing financial discipline. Its strategic focus on core markets positions it for long-term profitability across Africa.
Importa General Merchant Limited is breaking barriers in cross-border trade by letting African merchants order small quantities at factory prices, pay in Naira, and shop via WhatsApp.
AXIAN Telecom has acquired an 8% stake in Jumia as CEO Hassan Jaber says Jumia’s digital retail and fintech capabilities are key to driving economic inclusion in Africa.
Baillie Gifford, once Jumia’s largest investor, has dumped its entire stake in the eCommerce company, likely taking heavy losses and raising fresh questions about confidence in the eCommerce firm’s path to profitability.
Jumia continued its cost-cutting efforts in 2024, reporting a 10% decline in both revenue and operating loss despite recording an uptick in orders outside urban areas.
Ad spend on shopping apps in Africa rose 80% in 2024, driven by smartphone adoption and shifting habits. While competition intensifies, challenges like user retention and revenue growth persist.
Aje, a Nigerian social commerce platform wants to solve the “what I ordered vs what I got” problem with blockchain, but how will smart contracts make sure the right physical product gets to the buyer?
With a $2bn marketing budget, Temu displaces OPay and WhatsApp as the most downloaded app in Nigeria in the past few weeks.
Jumia reports revenue drop in Q3 2024 amid currency pressures but sees growth in customer engagement
Jumia’s Q3 2024 revenue fell 14%, hit by currency depreciation in key markets. However, a rise in orders and JumiaPay growth reflects strong customer engagement. The company’s cost-cutting and resource focus aim to drive profitability.
Wasoko and MaxAB’s merger boosts eCommerce capabilities, with former Cruise CTO Mo Elshenawy now on board as an advisor, driving AI-led solutions in pricing, product selection, and multi-service digital platforms.
