- Userguest, a Moroccan tech startup focused on helping hotels enhance their direct revenue, has raised €2.2 million (around $2.4 million) in seed funding to fuel rapid expansion and product innovation.
- Al Mada Ventures led the funding round with participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and esteemed business angels Philippe Limes and Thane Kuhlman.
- A significant portion of the funding is allocated to improving Userguest’s sales team, allowing the company to further penetrate key markets and establish itself as a leader in direct revenue optimisation.
Co-founder Hicham Benyebdri emphasised that this development reflects investors’ confidence in the startup's vision to create an automated tool that optimises conversions and revenue for hotels.
“Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching user experience, benefiting both hoteliers and travellers alike,” he added.
Founded in 2018 by Ahmed Chami, Assil Bernossi and Hicham Benyebdri, Userguest is an automated tool that enables hotels to optimise their direct revenue from their website by curating personalised messages and intelligent incentives for visitors.
The Startup currently operates in over 30 countries and has generated more than $100 million in direct revenue for hotels since 2019.
Furthermore, Co-founder and CTO Ahmed Chami confirmed that in addition to improving the startup's current platform, it is also working on a product that will address a critical gap in the market.
“Our aim is to set new standards for innovation in the hotel tech space, providing tools that make it easier for hotels to generate revenue while offering better experiences for travellers,” he added.
Recently, Africaʼs hospitality sector has witnessed growth with the industry projected to reach $731.4 billion by 2032. The hotel industry is rapidly adopting technology to improve customer experience, optimise operations, and promote sustainability efforts.
As the market develops, companies like Userguest tend to leverage the trend by providing solutions that address the growing need for efficiency and innovation in the hospitality sector.
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