Content creators in Nigeria and Kenya to monetise Meta platforms in June 2024

March 24, 2024
2 min read
  • Meta will allow content creators in Nigeria to monetise their content on Instagram through options and features expected to roll out by June 2024.
  • Nick Clegg, Meta's President of Global Affairs, announced this development while leading a Meta Platforms Incorporated delegation to President Bola Tinubu in Abuja.
  • Also, the same is poised to happen in Kenya, where content creators will earn money from their content on Facebook and Instagram starting in June 2024.

In February 2024, Meta landed 45,000km of subsea cables in Lagos and Uyo. According to the meeting, presidential spokesman Ajuri Ngelale said in a statement, quoting Clegg, that the cables are 50% deeper under the seabed, increasing connectivity and economic benefits.

“It could yield up to 37 billion dollars worth of increase in economic activity in the next two or three years across the African continent.”

Additionally, the project is scheduled to launch in the first quarter of 2025. Creators can soon run "ads in-stream" and connect with users from other countries on the platform. This includes features like Instagram Gifts, which enable users to purchase digital goods to show their appreciation for content on Instagram.

Nigeria is not the only African country where creators are considered to be allowed to monetise their content on Meta platforms. 

In December 2023, Kenya's President, William Ruto, said that following a trial programme involving qualified creators, Meta will expand monetisation options to allow creators to earn by doing what they love; now, it is expected to start in June 2024. The update follows a recent deal between the social media giant and the Kenyan President. 

Clegg said, “Kenyan content creators who meet the eligibility criteria will now earn from their Facebook and Instagram spaces as we start monetisation by June this year.”

Aside from Kenya, South Africa and Egypt are already part of the Meta’s Facebook Creator Programme.

In February 2022, Meta announced that content creators in 20 sub-Saharan African countries, including South Africa, Seychelles, Senegal, Rwanda, Nigeria, and Kenya, would create and earn from Facebook Reels.

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