A Lagos-based advertising startup is changing the outdoor advertising market with car advertising

by | Feb 24, 2020

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

Car advertising technology company, Wrapyt, is changing the Nigerian outdoor advertising market by partnering with high-mileage private car owners and e-hailing car drivers who are interested in having their cars wrapped in an advertising message for a fee.

Wrapyt is the future of out-of-home advertising. We are getting brand messages to geo-targeted places where billboards can never reach, providing opportunities for direct customer contact through product sampling and other promotional tactics while also providing a platform for everyone to earn an extra source of income,” says Wrapyt Chief Executive Officer, Taiye Adeyemi.

With an increase in the number of human and vehicular traffic on the roads, little wonder why outdoor advertising spend has continuously increased over the years.

With increasing uneasiness from brands and marketers about how much of their ad budget is being wasted thanks to online ad-blockers, sliding digital billboards and nearly hidden placements, Wrapyt is certain the roads are where high consumer engagements will happen.

According to Wrapyt Co-founder and Head of Business Development, Frankie Amamize, “We are happy to create the first ad platform that creates economic value to consumers by paying them through the use of their primary asset, their car. With the use of a GPS enabled mobile application, Wrapyt can track live daily commute of all partner drivers, create a geo-fence around selected campaign locations and provide accurate data on daily miles driven,”

Wrapyt which is based in Lagos, Nigeria and launched in February 2020, takes an idea that’s long been in the marketplace — wrapping cars with brand and marketing messages — and drives it into the 21st century. The Wrapyt Partner Drivers must be 18 years old or over, own or lease a clean vehicle, be a high-mileage commuter and pass a background check before being assigned to any campaign.

Linda Chukwuka-Adeyemi, who is also a Co-founder and Chief Marketing Officer stated that “Wrapyt now creates an opportunity for brands to bridge the gap between outdoor and digital advertising, by retargeting consumers who have been exposed to the car advertising for better attribution in understanding what happens when the audience interacts with a car advertisement.”

Wrapyt has kicked off operations in Lagos state and aims to expand to other commercial states within Nigeria in the coming months. The company has signed up about 1,000 drivers, who can average a distance of 5,000 miles and generate an estimate of 2.4 million impressions per wrapped car monthly.

About Wrapyt

Wrapyt is a Nigerian car advertising startup connecting brands with high-mileage private drivers to create powerful advertising that generates millions of geo-targeted impressions and engagements within the city. Wrapyt gives drivers an extra source of income while offering brands the security of control and trackable results.

Visit www.wrapyt.com or call 08084029004 for more information.

This Brand Press article wasn't written by Techpoint Africa’s editorial team. To promote your brand via Brand Press, please email business@techpoint.africa.

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