Here’s a friendly reminder from Quartz Africa that things aren’t always the way they seem:
Feature phones [aka dumb phones] are making a comeback in Africa. But in truth, they never really went away. The market share of feature phones rose to 61% in 2017 from 55.4% in 2016, while market share for smartphones fell to 39% from 44.6%, according to data provided by IDC.
The recovery of feature phone growth in Africa was largely dominated by Transsion, the Shenzhen, China-based handset maker of the Itel and Tecno brands which started off its operations in some of Africa’s largest markets.
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