SnappyExchange celebrated its fifth anniversary on Sunday, November 23, 2025, marking a significant milestone for the digital exchange platform.
Held at The Pleasant Event Centre, Ikeja, the anniversary also marked the official launch of SnappyPay, the company’s new payment product, designed to streamline digital transactions across Africa.
Kicking off with a speech from Oyeniyi Olalekan, the company’s Social Media & PR Manager, and Hauwa Oyiza Suleiman, SnappyExchange’s Head of Operations, the atmosphere was filled with excitement as key figures gathered to commemorate SnappyExchange’s journey and achievements.
SnappyExchange at five
Founded on June 1, 2020, at the height of a global pandemic that pushed more Nigerians towards digital financial tools, SnappyExchange entered the market as a simple gift card and crypto exchange platform.
Over the past five years, the company has seen remarkable growth, evolving from a modest operation into a recognised digital brand serving over 100,000 users and building a reputation grounded in trust and convenience.
“To be honest, we didn’t know when we started that the company was going to expand like this. We started with just one staff member, and then many people became curious about the platform. Now we have loyal customers that use SnappyExchange for their digital payments and even refer us to others,” says Olaide Alim, CEO/founder of SnappyExchange.
By its fifth anniversary, the company had completed over a million transactions, established a wider operational structure and consolidated a growing user base spread across Nigeria, Ghana, and Kenya. The event was an opportunity for the company to thank its loyal users, partners, influencers and employees.
The event also spotlighted stories from early adopters who shared how the platform supported their earnings, small businesses and cross-border work, and an award session for the company’s staff.
Unveiling SnappyPay
The main highlight of the evening was the formal unveiling of SnappyPay, a digital payment platform designed specifically as a smart companion for daily micro-transactions for Africa’s young, mobile-first population.
“As we grew, we realised that people needed a platform where they could pay their bills with ease. That realisation also came from my personal experience. I thought then to build a solid infrastructure that would enable Nigerians to pay for utilities without any issue. That is the reason for SnappyPay. It is an all-in-one app,” Alim stated during the event.
Following a soft launch earlier in the year, the official public release of SnappyPay signifies SnappyExchange’s expansion from a specialised exchange platform into a comprehensive financial lifestyle brand.
While the brand built its reputation in the exchange and digital trading category, snappyPay was created in response to user demand for a unified system that handles everyday payments without switching platforms.
SnappyPay aims to simplify digital transactions by integrating convenience, rewards, and flexibility into a single interface. The app features payments for airtime, data, electricity, conversion of airtime and data to cash, boosting of social media contents, buying of giftcards and virtual cards, and scheduling of bills.
The event concluded with product demonstrations, giving attendees a firsthand look at the SnappyPay interface and a clear preview of how the app is set to transform everyday digital spending across the continent.
As SnappyExchange steps into its sixth year, the launch of SnappyPay positions it as a significant, long-term player in the African digital financial ecosystem.
