Multi-category tech company Glovo, well-known for its food delivery services, has announced its integration into the generative AI ecosystem by launching its “Shopping Assistant” for ChatGPT and Claude. With the recent development, users can now discover retail products, compare prices, and seamlessly order any item using natural conversational language with the AI systems.
The platform introduces a conversational commerce model that shifts users from a search-based web to an intent-based web navigation model. Rather than navigating traditional app menus and filters, users can express needs, such as asking the AI assistant to search for certain products with specific instructions, and the assistant handles semantic search, location validation, and product curation.
Chief Technology Officer at Glovo, Shiro Theuri, says the startup prioritises user convenience and continually seeks ways to meet its customers’ needs.
“We’re always looking for ways to meet our customers where they already are, Theuri says. “Being available on Claude and ChatGPT means people can discover what Glovo has to offer as part of a natural conversation, with no friction. Glovo has always been about being the everyday app that provides choice and convenience, and this is another step in that direction.”
Glovo wants to cash in on AI trend
Given the significant global surge in retail traffic driven by generative AI, Glovo wants to gain a first-mover advantage and avoid being left out.
Once a user connects their Glovo app to either ChatGPT or Claude, they can have a multi-turn dialogue in which the assistant remembers context and constraints, such as budget caps.
Users receive a visual carousel of up to five highly customised product options available at local stores. Each product displays its image, name, store details, ratings, and price. While the search and discovery experience takes place directly on ChatGPT or Claude, selecting a product via the “view on Glovo” button takes the user to the Glovo mobile or web app, where payment and final purchase can be completed exclusively.
Steps to search for products on the Glovo app through ChatGPT or Claude
- The user must sync ChatGPT or Claude with the Glovo app with the plug-in.
- Once synced, the user must type in @glovo followed by their request.
- The AI platform displays a carousel with 5 available options for the user.
- If the user wants to purchase any of the products or continue searching within the Glovo app, they must click “View on Glovo”, which will redirect the user to the Glovo app or website.
- After the order is confirmed, the store will prepare the item(s) and the courier will head up to the pick-up location. The user will receive the order in minutes.
Glovo is betting that introducing AI search in its app would offer users more seamless, efficient options. Still, the big question is whether this will translate into greater user adoption, especially as fears of cybersecurity threats, identity linking, third-party access, and data privacy concerns rise.
Victoria Fakiya – Senior Writer
Techpoint Digest
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