Salve,
Victoria from Techpoint here,
Here’s what I’ve got for you today:
- Eden Life bets on B2B for survival
- Joyce Imiegha’s journey into digital PR
- Profit spike for Maroc Telecom after legal hit eases
Eden Life bets on B2B for survival
Eden Life has hit pause on its consumer business. The Lagos-based startup, known for its food, cleaning, and laundry subscriptions, is stepping away from serving individual households to focus on its higher-margin corporate catering and industrial food operations, per TechCabal.
The company says this is a strategic reset aimed at reaching profitability by 2026. In a statement, Eden Life described the move as “temporarily de-prioritising” its B2C services to double down on B2B, which it now calls its primary growth driver. On-demand cleaning, laundry, and individual meal subscriptions are officially on hiatus, while corporate food contracts continue.
The shift comes after what the company described as a rigorous internal audit of its unit economics in October 2025. It also reflects a tougher operating environment. Two years of food inflation, FX volatility, rising logistics costs, and a shrinking middle class have made scaling premium home subscriptions far harder than when Eden Life launched in 2019. What worked during the COVID-era convenience boom has struggled under today’s macroeconomic pressure.
Customers first felt the change in January, when subscribers received emails saying services were paused “until further notice” and refunds would follow. The company says 90% of refund requests have been processed, describing the remaining delays as procedural rather than liquidity-related. Still, some customers have publicly complained about undelivered services and pending repayments.
The pullback extends to Kenya, where Eden Life had expanded through its acquisition of Lynk in 2022. B2C services are also paused, with B2B clients supported through partners while the company seeks fresh capital to settle obligations and fund a restart. Backed by investors like LocalGlobe, Future Africa, and Enza Capital, Eden Life once rode the wave of subscription convenience in Lagos. Now, like many venture-backed consumer startups in Nigeria, it’s betting that corporate contracts — not household subscriptions — will offer a steadier path to survival and, eventually, profit.
Joyce Imiegha’s journey into digital PR
Joyce Imiegha’s tech journey didn’t start in an office. It started in 1999, with a family desktop computer and a curious seven-year-old who just wanted to click everything.
Victoria Fakiya – Senior Writer
Techpoint Digest
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Her dad brought the computer home with rules (only use it when he was around) and lessons. She learned to type with Mavis Beacon, browsed an encyclopedia app that felt like early Wikipedia, and spent hours exploring 360-degree views of cities like Rome. Before long, she was typing her homework just to show off. Then came the experiments: swapping game discs with friends, secretly using her dad’s Glo dongle at night to download Photoshop, and teaching herself beat production on Fruity Loops through YouTube tutorials.
Even with all that digital curiosity, she was meant to study Accounting. That was the plan at least her dad’s plan. But when university came around, she chose Theatre Arts at Delta State University instead. That decision pulled her deeper into music. She set up a studio with a friend, released a single on 4shared that clocked over 4,000 streams, and began promoting it across Facebook groups. More importantly, she learned how to market, reaching out to artists like Mode9 and Terry tha Rapman to pitch her work.
At some point, she realised music might not be her long-term path, but promotion? That was different. She pivoted into music PR, supporting friends, working with record labels, booking club performances, handling logistics, editing magazines, and contributing to design projects. She worked with names like Cynthia Morgan and built real industry experience while still in school. After eventually transferring to Novena University to study business administration, she graduated in 2015 with more than just a degree; she had a career foundation.
Today, Imiegha runs her own PR agency, blending creativity, tech fluency, and industry insight in a way that feels almost inevitable looking back. Her story is less about abandoning one dream and more about evolving into another. For the full conversation and deeper insights into her journey, check out Delight’s latest on Techpoint Africa.
Profit spike for Maroc Telecom after legal hit eases
Maroc Telecom had a very good 2025. Well, at least on paper. The Moroccan telecom giant said its net profit jumped nearly 300% to about 6.97 billion dirhams (roughly $760 million) compared with the previous year. That eye-popping leap isn’t actually because the business suddenly got huge. It’s mostly because 2024 was hit by a one-off payout tied to a legal dispute.
Here’s the backstory: In 2024, Maroc Telecom made a 6.368 billion dirham payment to rival Wana Corporate as part of a settlement over a “local-loop unbundling” fight — that’s telecom-speak for giving competitors access to its fibre network. Once you strip out that big one-time hit, adjusted net profit actually fell about 4.9% to 5.65 billion dirhams. Revenue was also slightly down, slipping 0.1% to around 36.6 billion dirhams.
Still, Maroc Telecom isn’t sitting still. The company ploughed about 25.6% of its revenue into rolling out 5G across Morocco, which was one of its biggest investments in recent years. That kind of network upgrade pushes costs up in the short term but is supposed to set the stage for faster mobile broadband, stronger enterprise services, and ultimately more growth.
On the customer front, the story was more positive. The total subscriber base grew 3.6% to 77 million, largely thanks to gains in its African subsidiaries under the Moov Africa brand. In Morocco itself, the customer count stayed steady at around 22 million. Outside its home market, the group has operations in a dozen African countries, including Benin, Burkina Faso, Gabon, Côte d’Ivoire, Mali, Mauritania, Niger and Togo.
To reward shareholders, Maroc Telecom said it will pay a dividend of 4 dirhams per share, about 3.5 billion dirhams in total. The company is listed both in Casablanca and on Euronext Paris and is controlled mostly by Etisalat of the UAE (53%), with the Moroccan state holding about 22%. For now, investors and analysts will be watching to see if the 5G push pays off and whether recent profit volatility was just a blip or a sign of tougher times ahead
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Have a productive week!
Victoria Fakiya for Techpoint Africa
