- Vezeeta, an Egypt-based digital healthcare booking platform, has announced the launch of its innovation centre, "Vezeeta Lab," to expand its service portfolio andx explore innovative healthcare and financial technology solutions in the Middle East and Africa.
- This comes two years after the healthtech startup reportedly laid off about 10% of its staff in 2022.
- As part of this diversification attempt, Vezeeta Lab began its operations by signing cooperation agreements with VISA, the global leader of electronic payments, and NymCard, a leading financial technology service provider in the MEA region.
The partnership aims to develop operational processes and improve the experience for both users and doctors by providing innovative and fast payment solutions using cutting-edge financial technologies.
Choucri Asmar, Chief Corporate Development Officer and Head of Vezeeta Lab elaborated that the partnership will enable the healthtech startup to provide innovative financial and funding services that meet the increasing needs of the clients and healthcare providers amid the current economic challenges.
These solutions will facilitate transactions between patients and healthcare providers, simplifying booking and payment procedures through the platform. It will also create an integrated ecosystem for digital healthcare services that enhances quality and user experience.
Vezeeta Lab seeks to improve research and development while exploring new opportunities to provide innovative healthcare solutions and financial services that meet market demands. It will act as a platform for creativity, supporting Vezeeta's growth and expanding its services in various markets, such as Saudi Arabia, the UAE, Nigeria, Libya, and Iraq.
It will also target healthcare providers with products like D-Circle and expand into financial technology through VPay to offer innovative payment solutions and facilities while building partnerships that promote growth without affecting daily operations.
This aligns with Egypt's strategy to enhance financial inclusion, activate electronic payment and collection services, and gradually transition to a cashless society through secure and efficient services. It also reflects Vezeeta's strategy which aims to provide innovative solutions that meet the needs of the digital healthcare sector.
Vezeeta, launched in 2012, allows patients to search, compare, and book appointments with top doctors, backed up by over 200,000 verified reviews. It enhances the experience for healthcare providers through its streamlined clinic management program.
Over the last 12 years, Vezeeta has reportedly served over 10 million people in Saudi Arabia and African countries such as Egypt, Kenya, and Nigeria. The company continues to enhance healthcare services and introduce innovative solutions.