WhoGoHost, a Nigerian cloud infrastructure company, has acquired SendChamp, a cloud communications startup, to expand its value offerings for its customer base.
The acquisition combines cash and equity, though the exact amount is unknown.
This acquisition is seen as the start of a strategic process that will see WhoGoHost transform from a provider of domains and hosting infrastructure to a diverse digital services platform focusing on online presence, communication, domains, and online commerce products.
Founded by Goodness Kayode (CEO) and Damilola Olotu (CTO) in 2021, SendChamp enables companies to communicate with clients via several channels, including voice, email, SMS, and WhatsApp.
The co-founders will take on new positions at WhoGoHost. Olotu will be the Chief Technology Officer, and Kayode will hold the position of Chief Product Officer as part of the acquisition.
With this acquisition, WhoGoHost can enhance its value proposition by utilising SendChamp's product suite for marketing messages, OTP, and customer support systems. Its clientele can access SendChamp products, including SMS, emails, WhatsApp, Facebook, Instagram, and customer support solutions.
Besides, SendChamp will gain access to WhoGoHost's database of over 100,000 customers. Its clientele can use WhoGoHost's services, which include domain registration, backups, security, and hosting.
In the months following the acquisition, as it transitions to new ownership, SendChamp will continue to run as an independent product.
To ensure a seamless transition with little disruption to current customer service, its goods and services will soon be accessible via the integrated platform of WhoGoHost.
Written by Omoruyi Edoigiawerie, a seasoned startup attorney with over a decade of experience. Learn more.
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