The WiiCreate story, investing in Morocco

January 17, 2022
4 min read
Marrakech. Djemaa el Fna.

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Good day,

Today I'm discussing:

  • The inside gist on WiiCreate
  • Morocco’s digital nation ambitions

The inside gist on WiiCreate

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L-R, Wiicreate's Co-Founders, Oreoluwa Shonibare, Darasimi Assim-Ita, and Ebiegberi Nyingifa

Before Techpoint, I rarely paid attention to tech startups. Apart from the rare acquisition or the glance at funding news headlines, the startup scene was not really my thing.

Fast forward a few weeks into my internship, and you’d usually find me on Twitter, doom scrolling Lists and Profiles. On one such occasion, I found WiiCreate.

The brainchild of Oreoluwa Shonibare and David Onwochie, WiiCreate was founded in 2017 after a tweet by the latter. Onwochie was looking for a co-founder with a graphic design background, and Shonibare fit the bill to a tee.

Since 2017, the company has served over 100 startups across Africa with companies like Cowrywise, Bumpa, Piggyvest, Klasha, among others choosing to throw in their hats with WiiCreate

Also, WiiCreate currently boasts two products: Merch box and Qwiik. While Merch box helps companies brand, ship and curate merchandise, Qwik allows anyone to send A4 documents anywhere in Nigeria. 

Let me explain: Say you are in Lagos and want to apply for a job in Abuja, which requires you to submit your documents physically. All you have to do is go to Qwiik’s website, upload the necessary documents in PDF format, choose how you want them to be printed, fill in the address, and voila, your document is on its way.

I feel like I’m letting too much out of the bag here, but if you are still curious, please watch out for Chimgozirm’s article later today. There’s some inside gist I’m not telling you yet. 

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Morocco’s digital nation ambitions

market africa 2
Marrakech. Djemaa el Fna.

Crazy things are happening in Morocco: On Friday, January 14, 2022, Ghita Mezzour, Minister Delegate to the Head of Government in charge of Digital Transition and Administration Reform, announced the launch of the initiative "MoroccoTech."

Well, maybe not so crazy, but what’s MoroccoTech? According to Mezzour, it is the national brand to promote the Moroccan digital sector. The idea is to position the country as a digital destination of choice internationally while creating a global dynamic that will benefit all Moroccan ecosystems in their digital transformation.

In 2021, Moroccan startups hit a record-high of $29 million in funding, perhaps an indication of the country’s burgeoning tech ecosystem. 

It was worse: In 2017, the Moroccan government sought a $50 million loan from the World Bank to close the funding gap for tech startups and going by this analysis, there was quite a lot wrong with the ecosystem.

From a nascent private equity scene to lack of access to credit to restrictive regulations, Morocco’s investment scene required some push. Personally, I’m not sure most African countries were all that different.

At some point in the country’s recent history, Moroccans could not enjoy the use of WhatsApp, Facebook, Skype, or even YouTube. 

The launch of MoroccoTech should hopefully see more Moroccan startup success stories. At least, much better than has been heard in the last few years.

TL;DR: Morocco is looking for outside investments into its tech ecosystem.

What you missed last week, maybe

What I’m listening to/reading/watching

  • This weekend, I finally listened to/watched Stromae’s Racine Carrée concert. All the chills! Also listened to his latest song and I can't wait for the album to go live. Emphasis on can't wait.
  • A lot of people have been quick to cash in on the NFT craze, some in ways you wouldn’t believe. Here’s a restaurant selling memberships through NFTs
  • I’ve always wanted to visit Japan. Right now, however, I have to settle for videos like this. On a totally unrelated note, I watched this immediately after.


  • Techpoint Build 2021 is this week!!! Register here. Meanwhile, keep your eyes peeled for new information on VIP tickets.
  • Applications are now open for the Circular Economy Accelerator incubator. You can apply here
  • Applications are open for Norrsken Impact Accelerator. You can apply here
  • Cowrywise is recruiting! Check out these roles
  • Reliance HMO is looking for a Content Creator. You can apply here
  • Genesys Health is currently hiring for the roles of Sales Associate, Software Engineer, and Junior Software. Apply here.
  • IndicinaCo is presently hiring Engineering Managers, Senior Software Engineers, and Senior Frontend Engineers. Apply here.
  • PR agency, Wimbart, is looking for an Account Executive. You can find the job description here.
  • If you reside in Rivers State, Port Harcourt, Nigeria, apply for the Software Developer Internship Program 2022. Click here.
  • If you’re a fresh graduate and have a flair for tech, join the Guaranty Trust Holding Company Tech Academy. Join here.

Have a splendid week ahead.

Writer, Humanoid, Forever she/her, Lover of words. Find me on Twitter @OnomeOneyibo.
Writer, Humanoid, Forever she/her, Lover of words. Find me on Twitter @OnomeOneyibo.
Writer, Humanoid, Forever she/her, Lover of words. Find me on Twitter @OnomeOneyibo.

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