What you need to know as Jumia expands to South Africa

by | Apr 24, 2020

Seemingly leveraging the current demand for deliveries of essential services during the lockdown, Africa focused e-commerce platform, Jumia, has apparently expanded its e-commerce footprint to South Africa.

According to a report by Jumia, though it has faced supply chain challenges and has had to suspend deliveries on non-essential items due to the lockdown, it has recorded an accelerated growth in its e-commerce service, especially for fast-moving consumer goods (FMCGs).

Suggested Read: Why groceries could be the magnetic pull needed by the Nigerian e-commerce market

With little fanfare, the Jumia portal (www.jumia.co.za) was launched on April 9 2020, to provide consumers in South Africa, with essential hygiene and sanitary products like diapers, soap bars, disinfectants and liquid hand wash, as well as to aid retail distribution.


The launch was enabled by partnerships with major consumer goods companies like Reckitt Benckiser (makers of Dettol and Harpic),  and Procter & Gamble ( Pampers, Always, and Oral-B).

Jumia co-CEO, Sacha Poignonnec believes that the portal’s launch, which was done with such reputable partnerships, will offer safer shopping solutions to South African vendors and consumers.

Prior to the launch, Jumia’s presence in South Africa had been limited to just Zando, its online shopping platform. However, as a result of the lockdown, Zando had to temporarily suspend full operations.

According to Grant Brown, CEO of Jumia and Zando South Africa, the newly launched platform will leverage existing Zando infrastructure to facilitate the distribution of essential products for vendors and consumers in South Africa.

The company also stated that it has taken additional measures such as contactless deliveries for prepaid packages, to ensure the safety of its delivery agents, consumers and partners alike.

Through its partnership with Reckitt Benckiser, Jumia also claims that it will be reinvesting any initial commissions it makes on goods like Dettol, JIK and Harpic into discounts on the consumer price.

This move comes after the e-commerce platform shutdown operations in countries like Rwanda, Tanzania and Cameroon. These moves, according to co-CEO Jeremy Hodara were strategically made to focus the company’s efforts on its key markets.


With the shutdown of businesses non-essential goods services, Jumia, through its Zando brand, risked substantially reduced business activities in South Africa. But a timely launch of the news portal will likely keep things running.

A glance at the website reveals several sanitary and hygiene products from its major partners, but there are currently just few grocery items. According to Brown, the company welcomes more brands and partners in the provision of services on its platform.

Emmanuel Paul
Emmanuel Paul

Writer and narrator of technology, business and policies in Africa . Looking to chat? Catch up with me (@eruskkii) on Twitter or send a mail to emmanuel@techpoint.africa

Are you in tech and you are looking at getting a foreign remote job or you want to move abroad? Fill this form and you will get the BEST resources to help you get that high paying remote job as well as japa easily! WAGMI!

Notify of
Inline Feedbacks
View all comments

Recent News

Kenya’s digital products for PwDs

Kenya’s digital products for PwDs

On #TechpointDigest, Victoria Fakiya (@latoria_ria) discusses what Jumia’s partnership with CGAP could mean, and Kenya’s digital products for people with disabilities.

Reclaiming stolen African artefacts

Reclaiming stolen African artefacts

On #TechpointDigest, Victoria Fakiya (@latoria_ria) discusses how Traction wants to stop fake alerts, Canza Finance’s journey, Esaal’s $1.7m seed round, and JABU’s $15m series A.

[PODCAST] Relooting African art with NFTs

[PODCAST] Relooting African art with NFTs

What do you think about an NFT project that wants to reclaim Africa’s lost artefacts? Well, the editorial team had some interesting thoughts, and you can listen to this and other stories on today’s episode of #TechpointAfricaPodcast.

$2 million to drive learning via WhatsApp 

$2 million to drive learning via WhatsApp 

On #TechpointDigest, we discuss how major players in the African mobility space can change the mobility narrative, FoondaMate’s $2 million funding, Twitter Create, and AMP’s $5.6 million seed round.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Blockchain Explorer

Analysis oninnovation, regulations, and trends inthe blockchain sector, as it concerns Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap