Following its drive to be the number one logistics company in Africa, GIG Group’s logistics arm, GIGL today officially marks its expansion to Ghana.
Having been primarily operational in Nigeria for about eight years, GIGL has always had its sights on the entire African market. Its expansion into Ghana, the company told Techpoint, is a step towards executing that vision.
In Nigeria, GIGL has a system that enables last mile delivery anywhere across the country within 24 hours. The system comprises its 84 locations in nearly all 36 states in Nigeria, as well as a fleet management operation that powers delivery for its B2B and B2C customers.
On an average day, the logistics company completes over 2600 deliveries across the country, with its books revealing revenue amounting to hundreds of millions of naira monthly.
In terms of last mile delivery in Nigeria, it is not in doubt that GIGL is a market leader. In Ghana however, the propositions are a bit different.
The company’s research indicates that, although the logistics delivery market in Ghana is huge, it remains largely underdeveloped to begin with.
Still yet the company has gone ahead to set up two facilities in separate locations in Ghana as it looks to commence operations there.
Like Nigeria, the operations in Ghana will be end-to-end logistics, from drop-off till delivery. A special focus is however on eCommerce because the company believes that the sector is growing.
By becoming the logistics infrastructure provider for eCommerce businesses in Ghana, GIGL is hoping to further boost the sector. It expects these activities to impact its bottom line positively, essentially because technology will be focal to delivering this end-to-end logistics services.
A GIGL app would be launched soon and is expected to make it easier for customers and merchants to conveniently use the services. Once a request is made, the app locates the nearest partner to pick up the shipment and delivers.
But because of high costs needed to execute this, GIGL plans to integrate a partner feature that would enable people to invest in bikes and vehicles and plug into the app to do the last mile in an Uber-like system of operation.
Sister company, GIGM earlier in the year launched a similar initiative in Nigeria that lets anybody invest in the company by buying buses and putting on the platform.
For GIGL’s expansion, target partners are typically investors in Ghana willing to take advantage of the opportunity.
With the Ghana launch completed, the next markets for GIGL are Kenya, Rwanda, the UK and China.
Already, the logistics company operates in Houston Texas, US where many clients use them to do proxy shipping from Amazon to Nigeria. But primarily, both the expansion and sustainability plan in the proposed markets will be hinged on its partner feature.