MAX acqui-hires Easyappetite to kick off food delivery chain

by | Sep 29, 2016

This article was published in 2016.

According to the reports reaching us, hyper-local logistics startup, Metro Africa Express (MAX) has acqui-hired Easyappetite to launch a food delivery arm. By so doing, they have on-boarded Easyappetite Co-founder and CEO to head their marketing department.

However, there appears to be some contradiction in the report. In as much as MAX is a delivery company with big ambitions, there seems to be no explanation as to why they would want a food delivery startup

Easyappetite (formerly known as LazyAppetite) started in 2012 with a team of four Co-founders consisting of Deji Opoola, Shope Johnson, Nubi Kayode and Kunle Adenayo. So any attempt by MAX to acqui-hire all four Co-founders would have been considered a bold move given that the startup still operates a very lean model — with a focus on Lagos.


A quick visit to MAX’s homepage reveals a banner that reads “MAX Eats coming soon”.

It gets more interesting as MAX’s about page lists Deji Opoola amongst its team members; he specifically holds a marketing position. Apparently, Deji was the only remaining member of the Easyappetite team as at the time it was supposedly acqui-hired.

While this appears to provide enough confirmation, Deji’s LinkedIn profile presents a contradiction. Not only does it omit anything regarding MAX, it still clearly indicates that he is a Co-founder of both Easyappetite and Perhaps he is yet to update his profile to this effect.

Attempts to get comments from both startups (we sent emails) yielded no response. This is a developing story. We will update with further news on the story.

UPDATE: We have a confirmation that Deji Opoola now works at MAX. The confirmation was made by MAX Co-founder, Chinedu Azodoh, via an email. “Hi Ifeanyi, I can confirm that Deji now works with MAX. Your story is consistent,” the mail reads.

Ifeanyi Ndiomewese
Ifeanyi Ndiomewese

Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.


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