Jumia has reported a strong rebound in revenue and operating performance in the fourth quarter of 2025, signalling renewed momentum for the African e-commerce company after several years of restructuring and market exits.
In its unaudited financial results (PDF) for the quarter ended December 31, 2025, Jumia reported revenue of $61.4 million, a 34% year-over-year increase from $45.7 million in Q4 2024. On a constant currency basis, revenue grew by 24%, reflecting both higher transaction volumes and improved marketplace monetisation
The revenue growth was driven largely by strong performance in Jumia’s marketplace business. Marketplace revenue, which includes third-party sales, advertising, and value-added services, reached $31 million, a 36% increase year-on-year.
Third-party sales revenue grew 33% to $26.7 million, supported by higher customer usage and improved execution across core markets. Advertising revenue also rose sharply, increasing 42% to $2.9 million following the rollout of Jumia’s retail media platform, while value-added services revenue jumped 79% to $1.4 million
First-party sales revenue climbed 33% year-on-year to $29.9 million, reflecting strong demand for international brands and better supply-side execution.
Gross profit increased even faster than revenue, rising 43% year-on-year to $34.2 million, with gross margin improving to 12.2% of GMV from 11.6% a year earlier. Jumia attributed the margin expansion to continued progress in marketplace monetisation and better cost discipline
Gross merchandise value (GMV) also saw a significant uptick. GMV for the quarter grew 36% year-on-year to $279.5 million, or 23% in constant currency.
Excluding South Africa and Tunisia — markets Jumia exited in late 2024 — physical goods GMV grew by 38%. Nigeria stood out as a key growth market, with orders up 33% and GMV surging 50% year-on-year, underlining the company’s renewed focus on its strongest geographies
Beyond top-line growth, Jumia made notable progress in reducing losses and cash burn. Operating loss narrowed to $10.6 million from $17.3 million in Q4 2024, while adjusted EBITDA loss declined 47% year-on-year to $7.3 million.
Victoria Fakiya – Senior Writer
Techpoint Digest
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Net cash used in operating activities fell sharply to $1.7 million, compared to $26.5 million a year earlier, helped by a positive working capital contribution of $9.6 million. As of December 31, 2025, Jumia reported a liquidity position of $77.8 million
For the full year 2025, revenue increased 13% to $188.9 million, while GMV rose 14% to $818.6 million, showing growth acceleration as the year progressed.
Loss before income tax narrowed significantly to $60.1 million, down 38% from 2024, driven by lower finance costs and improved operating performance
Commenting on the results, CEO Francis Dufay said Jumia closed 2025 with “clear momentum,” pointing to stronger consumer demand, better customer engagement, and meaningful reductions in cash burn.
Looking ahead, the company expects GMV growth of between 27% and 32% in 2026 and is targeting adjusted EBITDA break-even in the fourth quarter of 2026, with full-year profitability projected for 2027.
While Jumia also disclosed plans to exit Algeria in early 2026—a market that accounted for about 2% of GMV—the company believes the move will improve operational efficiency and allow it to concentrate resources on higher-growth, more profitable markets.
