Your brand is out there in the wild, and not everyone plays fair. Some affiliates bid on your name, some ads mislead your customers, and fake listings pop up when you least expect them. BrandVerity has been the go-to for keeping tabs on all this, but there are plenty of other tools that do the job just as well, sometimes in even smarter ways.
In this guide, you will learn:
- The top 7 BrandVerity alternatives for protecting your brand online.
- What each tool does best, and where it might fall short.
- How to choose the right solution based on your needs and budget.
- A quick comparison to see which tool fits your brand protection strategy.
7 Best BrandVerity Alternatives for Brand Protection in 2025
- The Search Monitor
- AdPolice
- Adthena
- Red Points
- BrandShield
- Corsearch / Incopro
- Marcode
Comparison Table
| Rank | Tool | Description | Pros / Cons | Best for | Price |
| 1 | The Search Monitor | Monitors affiliate and paid search ads for brand misuse; detects trademark violations and unauthorized linking | Pros: Real-time alerts, detailed reports; Cons: Can be expensive | Brands needing comprehensive affiliate & PPC monitoring | Custom pricing |
| 2 | AdPolice | Focused on paid search monitoring and affiliate fraud detection | Pros: Easy to set up, clear alerts; Cons: Limited scope beyond PPC | Brands worried about paid search abuse | Custom pricing |
| 3 | Adthena | Competitor intelligence and paid search monitoring with AI-driven insights | Pros: Strong analytics, market insights; Cons: High cost | Large advertisers or agencies | Custom pricing |
| 4 | Red Points | Detects counterfeit listings, IP infringement, and online brand abuse | Pros: Broad brand protection, multiple channels; Cons: May be overkill for small brands | Brands needing cross-channel enforcement | Custom pricing |
| 5 | BrandShield | Monitors digital risk, including fake websites, phishing, and brand abuse | Pros: Wide threat coverage; Cons: Complex setup | Brands are concerned about broader online risks | Custom pricing |
| 6 | Corsearch / Incopro | Focus on IP enforcement, copyright/trademark protection, and takedown | Pros: Fast legal takedowns; Cons: Less granular PPC monitoring | Brands needing IP + legal enforcement | Custom pricing |
| 7 | Marcode | Modern tool for affiliate hijacking detection and ad fraud | Pros: High-frequency checks, AI detection; Cons: Newer, less tested | Brands wanting cutting-edge monitoring | Offers a usage-based plan starting at $850/month |
The Search Monitor
The Search Monitor is designed for brands that want real-time visibility into how their name is being used online. Its SmartCrawler™ technology detects unauthorized paid search ads, affiliate hijacking, and even subtle violations like typosquatting or cloaked links. Beyond alerts, it can automatically submit trademark takedown requests, saving teams hours of manual work and getting infringing ads removed faster than most competitors.
It also delivers actionable insights with features like Ad Armor, which helps optimize your paid campaigns:
- Pause or redirect low-performing ads to top-ranking organic listings
- Track competitor ad strategies and visibility trends
- Monitor ads and affiliates across multiple geographies and languages
Customizable dashboards provide a clear overview of brand performance and market share, making it easier to spot risks and opportunities without sifting through raw data.
While the platform’s many features can feel overwhelming at first, it offers one of the most comprehensive solutions available for brands serious about protecting their online presence, monitoring affiliate compliance, and optimizing PPC spend.
AdPolice
AdPolice is built for brands that want to take control of how their name appears in paid search campaigns. It focuses heavily on affiliate fraud detection and brand bidding protection, helping you spot competitors or rogue affiliates misusing your brand keywords. What makes it stand out is its ability to catch subtle violations, like misleading ad copy or unauthorized landing pages, and alert you quickly so you can act before your traffic is lost.
The platform’s features make it easy to monitor and protect your brand at a glance:
- Affiliate Fraud Detection: Ensures only authorized partners benefit from your brand’s visibility.
- Trademark Infringement Alerts: Monitors unauthorized use of your trademarks in ads.
- Brand Bidding Protection: Identifies competitors bidding on your branded keywords.
- Custom Reports: Gives you actionable insights to guide enforcement and marketing decisions.
The main considerations are pricing and the learning curve. AdPolice does not publicly list exact pricing, so brands need to request a quote, and while the interface is user-friendly, some teams may need a bit of time to get familiar with all the monitoring options. For brands that want targeted, real-time protection of their paid search presence, AdPolice is a strong, focused alternative to BrandVerity.
Adthena
Adthena is a competitive intelligence and brand protection tool that goes beyond simple monitoring. It uses AI-driven analysis to track how competitors are advertising, who’s bidding on your branded terms, and which ads are gaining traction. This makes it especially valuable for brands looking to protect their name while also understanding the broader paid search landscape.
Its features make it both a brand protection and a strategic tool:
- Competitor Monitoring: See which companies are bidding on your brand keywords and how their ads perform.
- Market Insights: Understand your share of voice, ad copy trends, and visibility compared to competitors.
- Automated Alerts: Receive notifications if unauthorized or suspicious ads appear.
- Custom Dashboards: Analyze data in a way that fits your brand’s priorities.
Adthena’s plans are custom-priced, so brands need to contact the company for a quote. Additionally, because it’s feature-rich and analytics-heavy, it can take some time to leverage all its capabilities fully. For brands with bigger ad spends or competitive markets, Adthena offers both protection and actionable insights, making it a strong choice if you want to see not just who’s using your brand, but how your ads stack up against everyone else’s.
Red Points
Red Points is a broad brand protection platform designed to tackle counterfeit listings, IP infringement, and online brand abuse across multiple channels. Unlike tools that focus mainly on paid search, Red Points scans marketplaces, e-commerce platforms, social media, and websites to catch unauthorized sellers or fake products using your brand. Its automated enforcement process also makes it easier to remove infringing content quickly.
Key features include:
- Counterfeit Detection: Identifies fake products or listings across marketplaces and online stores.
- IP Enforcement: Monitors trademarks, copyrights, and brand content for unauthorized use.
- Automated Takedowns: Sends removal requests automatically, saving time and reducing manual effort.
- Multi-Channel Monitoring: Covers e-commerce, social media, and web platforms for a comprehensive view.
Red Points tends to be more expensive than narrow-focused tools, and some smaller brands may not need its full suite of features. However, for companies selling products online or dealing with multiple sales channels, Red Points offers a one-stop solution to protect your brand, enforce IP rights, and reduce revenue loss from counterfeit or unauthorized sellers. Its automation and multi-channel coverage make it especially valuable for growing brands expanding internationally.
BrandShield
BrandShield is a digital risk protection platform that helps brands safeguard their online presence beyond just ads or affiliates. It focuses on threats like phishing, fake websites, social media impersonation, and unauthorized use of brand assets, making it a strong choice for companies concerned about overall online reputation and security.
Key features include:
- Phishing & Fraud Detection: Identifies fraudulent websites and emails targeting your brand.
- Social Media Monitoring: Tracks impersonators or fake profiles across platforms.
- Brand Abuse Alerts: Sends real-time notifications of suspicious activity.
- Custom Dashboards: Provides insights into threats, trends, and enforcement opportunities.
BrandShield’s pricing is not publicly listed, and onboarding can take some time due to the breadth of monitoring options. However, for brands that need comprehensive protection across multiple digital channels, it’s a highly effective tool. Its ability to detect phishing and impersonation attempts, in addition to standard brand abuse, makes it unique compared to narrower-focused alternatives.
Corsearch / Incopro
Corsearch (through its Incopro division) is a brand protection and IP enforcement platform that combines technology with legal expertise. It focuses on protecting trademarks, copyrights, and other intellectual property, making it especially valuable for brands that need fast, legally-backed enforcement against online misuse. Unlike tools that just monitor ads, Corsearch helps take action through legal takedowns and compliance management.
Key features include:
- Trademark & Copyright Protection: Monitors the web for unauthorized use of brand assets.
- Automated Takedowns: Speeds up removal of infringing content on marketplaces, websites, and social platforms.
- Compliance Tracking: Keeps a record of violations and enforcement actions for legal purposes.
- Market Monitoring: Helps brands understand where and how their IP is being misused globally.
The trade-offs are mostly around cost and technical setup. Pricing is customized per brand, so prospective users need to contact Corsearch for a quote. While powerful, it may feel complex for smaller teams without dedicated legal or IP personnel. For brands that take IP enforcement seriously, Corsearch / Incopro offers a blend of technology and legal support that few competitors can match, making it ideal for protecting high-value trademarks and content.
Marcode
Marcode is a modern brand protection tool focused on affiliate hijacking and ad fraud. It’s designed for brands that want high-frequency monitoring of paid search and affiliate channels, using AI to detect anomalies and unauthorized activity quickly. What sets it apart is its ability to catch subtle fraud patterns that often go unnoticed, helping brands protect revenue and maintain marketing integrity.
Key features include:
- Affiliate Hijacking Detection: Identifies rogue affiliates or partners misusing your brand.
- Ad Fraud Monitoring: Detects click fraud, competitors bidding on branded terms, and misleading ads.
- AI-Powered Insights: Uses machine learning to flag unusual patterns or potential threats.
- Customizable Reports & Alerts: Helps marketing teams act fast with clear, actionable data.
The main considerations are that Marcode is relatively new compared to other platforms, so its ecosystem is still growing, and pricing starts at $850 per month for basic plans, scaling with usage. For brands focused on real-time affiliate and ad protection, especially in competitive digital markets, Marcode offers a fresh, AI-driven approach that combines speed, accuracy, and actionable insights, making it a strong alternative to BrandVerity.
How we chose our BrandVerity alternatives
To select these BrandVerity alternatives, we focused on tools that provide comprehensive brand protection while addressing different online risks. Key criteria included:
- Scope of Monitoring: Ability to track paid search, affiliate activity, marketplaces, social media, and overall brand misuse.
- Automation & Alerts: Tools that offer real-time notifications and automated enforcement for faster response.
- Unique Features: Solutions with standout capabilities like AI-driven fraud detection, automated takedowns, or legal enforcement support.
- Usability & Reporting: Platforms that provide actionable insights through customizable dashboards and detailed reports.
Each tool on this list met at least two of these criteria and demonstrated effectiveness in protecting brands online, making them strong alternatives to BrandVerity.
Final takeaways
- The right brand protection tool depends on your specific needs—whether you want affiliate monitoring, ad fraud detection, or broader IP enforcement.
- Automation, real-time alerts, and AI-driven insights can save time and prevent revenue loss from unauthorized brand use.
- Even if pricing or complexity varies, investing in a comprehensive solution ensures long-term brand integrity and customer trust.
Conclusion
Protecting your brand online is essential. While BrandVerity has been a trusted solution for many, the alternatives outlined here offer unique features, from AI-powered fraud detection to automated takedowns and multi-channel monitoring. Evaluate your needs, consider your budget, and choose a tool that gives you both visibility and control over your brand.
For more insights on managing and protecting your digital presence, explore trusted resources and tools that fit your strategy. Starting with the ones in this guide is a smart first step.
