Embedded finance is emerging as a cornerstone of digital innovation, enabling businesses to launch financial products quickly and at scale. At Lagos Startup Expo by Techpoint Africa, one company stands at the forefront of this shift: Anchor, one of the leading providers of embedded finance infrastructure.
As a lead-up to the expo, we spoke with Omolara Dada, Anchor’s Growth and Marketing Lead, to learn how she and her team are enabling startups to launch banking and payment products in record time.
Omolara drives Anchor’s brand visibility, customer acquisition, and go-to-market strategies. With a robust background in fintech marketing and communications, she plays a pivotal role in positioning Anchor as the underpinning infrastructure for Africa’s most innovative financial products.
About Anchor
Anchor is the leading embedded finance infrastructure provider in Africa, enabling businesses to build, embed, and launch banking and payment products without starting from scratch.
From creating virtual accounts to issuing cards, managing payouts, and more, Anchor provides the APIs, dashboards, and infrastructure that power Africa’s next generation of financial experiences. We serve fintechs, platforms, and businesses across various sectors looking to offer reliable financial services to their customers.
Why Anchor is exhibiting at the Lagos Startup Expo by Techpoint Africa
We’re excited to be part of the Lagos Startup Expo by Techpoint Africa because we believe it’s one of the best platforms to connect with startups, founders, and innovators shaping the African tech ecosystem. We were at the first edition, and it was beneficial for the company as we connected with people who have become paying customers.
As a company building foundational infrastructure for the fintech and digital economy, events like this allow us to engage directly with the community, learn about emerging needs, and showcase how Anchor can be a critical growth enabler for startups at various stages.
We also see the Expo as a great opportunity to build new relationships and partnerships that can accelerate innovation in financial services, Omolara said.
What to expect at Anchor’s booth
Attendees who visit Anchor’s booth will get to:
- Meet the team and learn how we can help bring your fintech or financial product to life faster.
- Access exclusive resources for developers, product managers, and founders looking to build in the fintech space.
- Discuss partnership opportunities and explore use cases that suit your business.
- Walk away with cool Anchor-branded freebies.
Don’t miss the chance to see how Anchor can power your next fintech solution. Visit their booth at Lagos Startup Expo by Techpoint Africa and talk to the team about bringing secure, compliant, and scalable financial services to your users.
Register to attend at lagosstartupexpo.com.
