OPay’s journey to transforming its app marketing with Brand press

Brand press from

OPay

https://www.opayweb.com/

Company background

OPay is one of the biggest names in Fintech, revolutionizing financial services in Africa. With millions of users across Africa, OPay has a mission to simplify financial transactions and empower communities with its accessible and reliable technology.

The problem

Despite its continuously rising popularity in the African market, Opay had three goals that it wanted to achieve nonetheless:

To increase its app downloads.
To announce new features to potential users and current users.
To boost engagement with the app’s financial services offerings, particularly among people unfamiliar with its full potential.

With the competition within the fintech market heating up, OPay wanted a strategy that would set them apart and place them front and center, resonating with their target audience.

The solution

Maximizing Brand Press to redefine Opay’s marketing efforts

By partnering with Techpoint Africa to execute a tailored brand press campaign, Opay was able to maximize Techpoint’s extensive reach and credibility. The campaign was centered on a brand press-sponsored post, highlighting how easy the app is to use, its reliability, and its ability to simplify financial transactions. The campaign also showcased real user testimonials and user-exclusive promotions.

Within the first month of launching the brand press campaign, Opay’s app downloads increased by 50% from their download metrics in the previous month. The number of active users also spiked, with more users exploring and adopting the app’s new features. These outcomes reaffirmed Opay’s reputation as the go-to fintech solution.

Working with Techpoint Africa was a game-changer for Opay. The Brand Press campaign allowed us to tell our story in a way that connected deeply with our audience. The results speak for themselves: more downloads, higher engagement, and stronger market presence. Their reach and expertise were pivotal in achieving our goals.”

–

Head of Sales and Marketing, Opay

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The Problem

The Solution

The Outcome

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