Baobab’s Jollof+ Savings App: Driving a Successful Product Launch with Brand Press

Brand press from

Baobab

https://baobab.com/ng/

Company background

Baobab is a microfinance bank committed to empowering small businesses and individuals with innovative financial solutions. Since its inception, Baobab has consistently provided solutions that make financial management easier for its clients. As a strong presence in the microfinance sector, Baobab continually seeks to evolve to meet the digital banking needs of its customer base.

The problem

To announce the launch of its savings app, Jollof+, Baobab sought a platform that could efficiently reach its target audience, which included financially conscious individuals, entrepreneurs, and small business owners. Baobab’s goal was to showcase the app’s unique features and position it as a revolutionary product within the savings and microfinance industry

The solution

Reaching the right audience and achieving key market positioning with brand press

Baobab collaborated with brand press to publish FlutteJollof+, a brand press-sponsored post, which emphasized Jollof+’s key features and how the app could simplify savings management and foster financial growth. The post specifically targeted entrepreneurs, SMEs, and business-focused individuals, positioning it as the next best savings solution.

The brand press-sponsored post achieved exceptional engagement, garnering the attention of potential partners, business owners, and key media outlets. The buzz the brand press post generated increased interest in Jollof+, placing it as a must-have tool for people and businesses who want to streamline their savings.

The Brand Press article effectively communicated our message, reached the target audience, and sparked widespread interest in Jollof+. The results exceeded our expectations, and we’re thrilled with the outcome.

–

Marketing Manager, Baobab

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The Problem

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The Outcome

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