The major challenge with market research and data collection on the African continent is the footwork involved when trying to reach less internet-enabled audiences. Major incumbent players like Kantar, Nielsen and IPSOS, still use face-to-face and labour intensive...
“With 1App Business, business owners can focus on delivering values, while we deal with how they get paid. Marketing your products is hard enough, receiving payments shouldn't be.” Boluwaji is a seasoned businessman. He started by selling goods on his WhatsApp status,...
A website is one of the main selling tools of any business, especially if you sell exclusively online. Here, it is crucial to evaluate incoming traffic and user experience with products and interface continuously, constantly improve the technology you use, strictly...
MUFASA INU, a new DEFI Deflationary BSC Token Protocol aimed at empowering the world has just concluded its pre-sale. The event saw the community buy the entire lot of 300,000,000 token available for presale. In a remarkable fashion, the IDO presale of MUFASA INU...
On the 1st of December, Roqqu, the largest indigenous exchange platform in Africa, unveiled its celebrity ambassadors for the first time!! For several months, we have been deliberating on the Faces of Roqqu. We do not just want a celebrity; we were seeking people who...
Money. The fuel that powers the world. Despite being widely accepted and commonly spoken about, it remains shrouded in mystery. Humans interact with money daily, yet know so little about it. Money means different things to different people. Some perceive it as a...
Africa’s leading integrated payments and digital commerce company, Interswitch, has once again restated its support for Nigeria’s technology ecosystem through its sponsorship of Developers Festival (DevFest) Lagos 2021. The home-grown technology company announced...
There is no gainsaying that SMS still poses an insanely high open-ratio (95% to 98%), hence it's only normal that we take a moment to talk about this surefire communication technology. What comes to your mind when deciding on what bulk SMS provider to choose?...
We surely thought the pandemic was done! But apparently, it rages on with its ongoing global effects transforming the way we live, learn, and work across sectors. Our world has completely changed. What was once normal has become abnormal. And what was not normal, is...
With the Buy now pay later (BNPL) category gaining momentum in the credit ecosystem across Africa, leading credit infrastructure startup, Creditclan, yesterday announced its pivot into the BNPL space after a successful six months beta period wherein they transitioned...
