Africa’s leading corporate travel management platform introduces a loyalty scheme that rewards every booking, with no caps, no sign-up, and full flexibility for corporate clients.
Clooper, the corporate travel and expense management platform trusted by businesses across Africa and the UK, today announces the launch of Clooper Cowries, its new rewards programme designed exclusively for corporate travel.
Effective immediately, every eligible booking made through Clooper earns Cowries, the programme’s reward currency, which can be redeemed to reduce the cost of future hotel, apartment, and flight bookings. All active Clooper clients are automatically enrolled with no registration required.
The Problem Clooper Cowries Solves
Corporate travel is one of the most significant recurring expenses for businesses operating across Nigeria and beyond. Flights are booked. Hotels are reserved. Trips are taken. And at the end of every month, the invoice arrives, and the cycle starts again.
For years, the benefits of this activity have flowed in one direction. Airlines and hotel chains have built sophisticated loyalty programmes that reward individual travellers, often the executives sitting in the seat, rather than the organisations funding the journey or the people managing the process behind the scenes.
Clooper identified this gap early. Businesses deserve a loyalty mechanism that reflects how corporate travel actually works: decisions made by teams, bookings managed by dedicated staff, and budgets controlled at an organisational level. Clooper Cowries is the answer to that gap.
How Clooper Cowries Works
Every eligible booking made through Clooper, including hotels, flights, Clooper-managed properties, and assisted bookings, earns Cowries automatically. Cowries hold a direct monetary value in the client’s local contract currency, making the programme simple to understand and easy to track.
Crucially, Clooper Cowries gives corporate clients full control over how their earned rewards are allocated. Businesses can choose from three distribution models. The first credits Cowries directly to the individual who made the booking, rewarding the people on the ground managing day-to-day travel. The second pools all earned Cowries into a central company account, which can be applied as a cost credit against future Clooper invoices or nominated to any individual the organisation chooses. The third splits earned Cowries between both, giving companies the flexibility to reward individuals while also building an organisational reserve.
This level of flexibility is rare in the travel rewards space and reflects Clooper’s understanding that no two corporate clients operate the same way.
There are no monthly or annual earning caps. Cowries accumulate without limit and remain valid on a rolling basis as long as bookings continue. Active clients will not lose their rewards to arbitrary expiry windows. When it comes to redemption, Cowries can be applied to cover up to 100% of the value of a future eligible booking, giving clients a meaningful and flexible benefit that grows the longer they stay with Clooper.
A Rewards Currency Built for the African Market
One of the most deliberate design decisions behind Clooper Cowries is its value structure. Each Cowrie carries a direct one-to-one value in local contract currency. For Nigerian clients, one Cowrie equals one naira. For UK clients, one Cowrie equals one pound sterling. For dollar-denominated accounts, one Cowrie equals one US dollar.
This matters. Many global loyalty programmes obscure the real value of points through complex conversion rates and redemption rules that leave participants uncertain about what they actually have. Clooper Cowries strips that complexity away entirely. What you earn is what you get, in a currency your finance team already understands.
For Nigerian businesses in particular, this is significant. Corporate travel budgets in Nigeria are under constant pressure from currency volatility, rising operational costs, and the challenge of managing multi-destination travel across a complex regulatory environment. A rewards programme that delivers clear, traceable value in naira terms is not just a nice-to-have. It is a practical business tool.
What This Means for Corporate Clients
For travel managers, Clooper Cowries adds a new dimension to every booking decision. Choosing Clooper is no longer just about price and convenience. It is about building a reserve of value that comes back to the organisation over time.
For finance teams, the programme introduces a measurable return on travel spend. Cowries earned across a year of active bookings can meaningfully offset future travel costs, contributing directly to budget efficiency without requiring any additional process or overhead.
For executives and business owners, Clooper Cowries is a signal that their travel management partner is invested in delivering more than logistics. It is a commitment to shared value across the relationship.
Toks Adebiyi, CEO of Clooper, said: “We built Clooper to make corporate travel work better for African businesses. Clooper Cowries takes that a step further. Every booking our clients make through us now builds something for them. That is the kind of partnership we want to offer, one where our clients grow with us and feel the benefit of that relationship in a real and tangible way.”
Availability and Next Steps
Clooper Cowries is available immediately to all active Clooper clients across Nigeria and the UK. Enrolment is automatic and requires no action from existing clients. New clients joining Clooper are enrolled from the commencement of their services agreement.
Clients wishing to change their rewards distribution policy, make a redemption request, or learn more about how the programme works can contact the Clooper team directly at cowries@clooper.com or through their dedicated account manager.
