Finding the right sportsbook software can be a daunting task, as it requires diligent research and attention to details to select the perfect option.
Despite the plethora of options to choose from, making a random, uninformed choice could prove costly and lead to frustration if the right decision isn’t arrived at.
In this guide, you will learn about the key factors to look out for that will aid your decision-making process.
What are sportsbook software?
Just like the name implies, sportsbook software are digital platforms that enable easy integration of APIs and helps betting platforms to set up.
Betting platforms can customise their offerings, like special odds, fast payouts, and many more.
Factors to look out for when choosing a sportsbook software
- Available options: this is probably the first thing you should look for. You need to prioritise platforms that allow you to customise and tailor your options to your business needs of your customers.
- User Experience: A platform that is user-friendly and offers a great experience for your customers should be a top consideration when selecting a sportsbook software.
- Security: In this digital age, platforms that guarantee 24/7 security should be prioritised. Be on the lookout for platforms that offer secure payment gateways with encryption. Trusted providers also conduct regular security audits to prevent fraud and compromise.
- Regulatory Compliance: Regulation is a crucial consideration when selecting sportsbook software. Whatever platform you choose, ensure it has the necessary approval to operate in your country, as regulations differ from one location to another. Failure to conduct your due diligence here can result in millions of dollars in costs.
- Scalability: As the business grows, the number of customers to cater for increases, so you will need to choose a platform that processes high volumes of transactions efficiently, without any lag.
- Real-time Data Integration: Ensure you choose sportsbook software that provides real-time data feeds, guaranteeing accurate and up-to-date betting odds.
- Risk Management: Conducting business online often entails associated risks; therefore, select a provider that has robust measures in place to mitigate these risks and protect your business from significant financial exposure.
Top Sportsbook Software Providers
Alternar
Altenar was founded in 2011; this iGaming software provider has already grown to become a trusted brand, serving 46 countries, and counting. It offers a comprehensive package — either a standalone sportsbook module or a full turnkey solution module that includes sportsbook, payments, retail, and many other features.
The brand priotises trust and maintains a strictly B2B approach, offering a customised solution that businesses can easily integrate into and personalise their custom needs. It also has strong multi-channel support (online, mobile, retail, kiosk, and other).
Pros
- Offers fast and localised solutions
- 24/7 support
- Data privacy (certified by ISO 27001, the leading international standard for information security)
- Big on regulation and compliance
Cons
- Pricing unsure
Kambi
Kambi is operational in over 50 markets across six continents, providing an AI-powered odds feed, and is another trusted turnkey sportsbook provider.
The platform offers a wide range of products, including eSports, bet builder, and many more.
Pros
- Operational in 50+ regulated markets across 6 different continents
- Advanced risk-management system
- Regulated-market ready: built with compliance in mind, which reduces integration friction for operators entering licensed jurisdictions.
Cons
- Integration may be difficult because of its enterprise-level complexity
- Licensing requirements may prove cumbersome
- Require high-level expertise
EveryMatrix
Launched in 2008, EveryMatrix prides itself on its customer-first approach and its innovative solutions.
Some of the products on offer here include sports betting, casino, payments, and affiliate software.
Pros
- Customisable architecture that allows operators to choose modules (sportsbook, casino, payments, etc).
- Attractive iGaming solution used by top clients
Cons
- Customisation and integration may become cumbersome, especially when combining multiple modules.
- Overhead cost.
Disclaimer!
This publication, review, or article (“Content”) is based on our independent evaluation and is subjective, reflecting our opinions, which may differ from others’ perspectives or experiences. We do not guarantee the accuracy or completeness of the Content and disclaim responsibility for any errors or omissions it may contain.
The information provided is not investment advice and should not be treated as such, as products or services may change after publication. By engaging with our Content, you acknowledge its subjective nature and agree not to hold us liable for any losses or damages arising from your reliance on the information provided.
Always conduct your research and consult professionals where necessary.
