Identity theft is on the rise, and keeping your personal info safe has never been more important. While Identity Guard has helped many, it’s not the only option out there. In 2025, plenty of alternatives offer solid protection, extra features, and sometimes even better value. If you’re curious about your options, this guide will walk you through the best choices and what makes each stand out.
In This Guide, You Will Learn:
- Top 7 Identity Guard alternatives for reliable identity protection.
- Key features to look for when choosing a service.
- Quick comparison of pricing, coverage, and standout perks.
- Tips to pick the right service for your needs.
7 best Identity Guard alternatives for 2025
- LifeLock (NortonLifeLock)
- Aura
- IdentityForce
- IDShield
- Experian IdentityWorks
- IdentityIQ
- McAfee Identity Theft Protection
Quick Comparison Table
| Rank | Service | Description | Pros / Cons | Best For | Price |
| 1 | LifeLock (NortonLifeLock) | Full-service identity protection with credit monitoring and dark web alerts | Pros: Extensive coverage, recovery support, up to $1M insurance. Cons: Pricier plans | Individuals & families | Starting $3.33/month |
| 2 | Aura | Identity and cybersecurity suite with dark web monitoring and VPN | Pros: All-in-one, AI scam detection. Cons: Higher starting price | Tech-savvy users, families | Starting $15/month |
| 3 | IdentityForce | Monitors identity & credit with 3-bureau alerts and insurance | Pros: Strong monitoring, $1M coverage. Cons: Interface can be clunky | Individuals & families | $17.95–$24.95/month |
| 4 | IDShield | Identity protection with licensed private investigators | Pros: Expert restoration, social media monitoring. Cons: Fewer add-on tools | Users needing strong restoration support | $17.95–$23.95/month |
| 5 | Experian IdentityWorks | Credit-focused protection with identity alerts | Pros: Access to Experian credit reports. Cons: Limited non-credit features | Credit-conscious individuals | $9.99–$19.99/month |
| 6 | IdentityIQ | Credit and identity monitoring with customizable plans | Pros: 3-bureau monitoring, insurance. Cons: Basic UI | Users wanting flexible plans | $7.99–$29.99/month |
| 7 | McAfee Identity Theft Protection | Bundled with McAfee cybersecurity tools | Pros: Integrated cybersecurity, AI scam alerts. Cons: Less focus on credit | Users seeking combined security & identity protection | $15.99–$24.99/month |
LifeLock (by NortonLifeLock)
LifeLock is a leading identity theft protection service that combines traditional identity monitoring with Norton 360’s digital security tools. It helps users keep an eye on their credit, personal information, and online activity all in one place. In 2025, when cyber threats and identity theft have become more sophisticated, LifeLock aims to provide comprehensive coverage and a quick response if something goes wrong. It’s designed for individuals and families who want both financial and digital protection under one roof.
Key Features:
- Credit Monitoring: Monitors one to three major credit bureaus, depending on the plan, with instant alerts for suspicious activity.
- Dark Web Monitoring: Scans the dark web for stolen personal information like Social Security numbers or bank details.
- Identity Restoration: Provides specialists to help restore your identity if it’s ever compromised.
- Insurance Coverage: The Ultimate Plus plan offers up to $3 million for stolen funds, legal fees, and personal expenses.
- Digital Security Tools: Includes Norton 360 antivirus, VPN, and safe browsing to protect your devices alongside your identity.
Pros
- Comprehensive coverage across identity and digital security.
- Trusted provider with a long-standing reputation.
- Quick alerts and strong restoration support.
Cons
- Premium plans are expensive.
- Some users report that the interface could be more user-friendly.
Pricing
- Standard Plan: $11.99/month or $89.99/year.
- Ultimate Plus Plan: $79.99/month or $467.88/year (renewing at $799.99/year).
Best For
Individuals or families looking for full-service protection, including both identity monitoring and
Aura
Aura is an all-in-one identity theft protection service that combines credit monitoring, digital security, and family safety features. It’s designed for individuals and families seeking comprehensive protection against identity theft and online threats.
Key Features
- Credit Monitoring: Monitors all three major credit bureaus with instant alerts for suspicious activity.
- Identity Theft Insurance: Offers up to $1 million per adult, with family plans providing up to $5 million in coverage.
- Digital Security Tools: Includes antivirus, VPN, password manager, and dark web monitoring.
- Family Protection: Covers up to five adults and unlimited children, with features like parental controls, cyberbullying alerts, and screen time management.
Pricing
- Individual Plan: $12/month (billed annually) or $15/month (billed monthly).
- Couple Plan: $22/month (billed annually) or $29/month (billed monthly).
- Family Plan: $32/month (billed annually) or $50/month (billed monthly).
Best For
Tech-savvy individuals and families are looking for a comprehensive digital security suite that includes identity theft protection, credit monitoring, and family safety features.
IdentityForce
IdentityForce is a seasoned identity theft protection provider, offering comprehensive services since 2005. With a focus on credit monitoring and restoration, it’s tailored for individuals and families seeking robust protection against identity theft.
Key Features:
- Credit Monitoring: Monitors all three major credit bureaus, providing alerts for any suspicious activity.
- Identity Theft Insurance: Offers up to $2 million in coverage, depending on the plan.
- Restoration Services: Access to dedicated restoration specialists to assist in case of identity theft.
- Digital Security Tools: Includes a VPN for mobile devices and online PC protection.
- Family Plans: Covers two adults and unlimited children, ensuring comprehensive family protection.
Pricing
- UltraSecure Plan: $19.90/month or $199.90/year.
- UltraSecure+Credit Plan: $34.90/month or $349.90/year.
- Family Plans: $24.90/month or $249.90/year for UltraSecure; $39.90/month or $399.90/year for UltraSecure+Credit.
Best For
Individuals and families seeking a balance between comprehensive credit monitoring, identity theft protection, and digital security tools.
IDShield
IDShield, a product of LegalShield, offers comprehensive identity theft protection with a focus on personalized support. It provides individuals and families with tools to monitor and protect their identities across various platforms.
Key features
- Credit Monitoring: Offers plans that monitor one or all three major credit bureaus, with real-time alerts for any suspicious activity.
- Identity Theft Insurance: Provides up to $3 million in coverage for identity theft-related expenses.
- Restoration Services: Access to licensed private investigators who assist in restoring your identity to its pre-theft status.
- Cybersecurity Tools: Includes a VPN, password manager, and malware protection to safeguard your devices.
- Family Coverage: Plans extend protection to two adults and up to 10 children, ensuring comprehensive family security.
Pricing
- Individual Plans:
- 1 Bureau: $14.95/month
- 3 Bureaus: $19.95/month
- Family Plans:
- 1 Bureau: $29.95/month
- 3 Bureaus: $34.95/month
Best For
Individuals and families seeking robust identity theft protection with personalized support and comprehensive coverage.
Experian IdentityWorks
Experian IdentityWorks offers robust identity theft protection services, leveraging Experian’s extensive credit monitoring capabilities. It’s designed for individuals and families seeking comprehensive protection against identity theft and fraud.
Key features
- Credit Monitoring: Provides monitoring of all three major credit bureaus—Experian, Equifax, and TransUnion.
- Identity Theft Insurance: Offers up to $1 million in coverage for identity theft-related expenses.
- Alerts: Includes alerts for suspicious activity, including financial account takeovers and changes to your personal information.
- Recovery Services: Access to fraud resolution specialists to assist in restoring your identity.
- Family Coverage: The Family plan extends protection to two adults and up to ten children.
Pricing
- Basic Plan: Free
- Premium Plan: $24.99/month or $299.88/year
- Family Plan: $34.99/month or $419.88/year
Best For
Individuals and families looking for comprehensive credit monitoring and identity theft protection, especially those who prefer services from a major credit bureau.
IdentityIQ
IdentityIQ is a flexible identity theft protection service offering a range of plans to suit various needs and budgets. With a focus on credit monitoring, dark web surveillance, and identity restoration, it caters to individuals and families seeking comprehensive protection.
Key features
- Credit Monitoring: Monitors one to three major credit bureaus, depending on the plan, with daily or monthly updates.
- Dark Web Monitoring: Scans over 250,000 databases for compromised personal information.
- Identity Theft Insurance: Provides up to $1 million in coverage for stolen funds and recovery expenses.
- Restoration Services: Access to U.S.-based restoration specialists to assist in case of identity theft.
- Family Protection: The Max plan covers up to four children under the age of 18, with $25,000 in coverage per child.
- Device Security: Optional Bitdefender Total Security subscription available for antivirus and VPN protection.
Pricing
- Secure Basic: $6.99/month
- Secure Plus: $9.99/month
- Secure Pro: $19.99/month
- Secure Max (Family): $29.99/month
- With Bitdefender: Additional $2/month per plan
Best For
Individuals and families seeking customizable identity protection with optional cybersecurity tools, offering a balance between affordability and comprehensive coverage.
McAfee Identity Theft Protection
McAfee offers a comprehensive identity theft protection service, combining robust device security with identity monitoring. It’s designed for individuals and families seeking an all-in-one solution to safeguard their personal information and digital presence.
Key features
- Identity Monitoring: Provides alerts for suspicious activity across various platforms, including email addresses, credit cards, and bank accounts.
- Identity Theft Insurance: Offers up to $2 million in coverage, with $1 million per adult, covering expenses related to identity theft.
- Recovery Assistance: Access to U.S.-based identity theft recovery specialists to assist in restoring your identity.
- Personal Data Cleanup: Scans and removes personal information from risky data broker sites to limit exposure.
- Device Protection: Includes antivirus software, VPN, password manager, and scam protection for multiple devices.
Pricing
- Essential Plan: $49.99/year (first year only; renews at $149.99/year)
- Advanced Plan: $89.99/year (first year only; renews at $199.99/year)
- Ultimate Plan: $199.99/year (first year only; renews at $279.99/year)
Best For
Individuals and families seeking comprehensive protection that combines identity theft monitoring with robust device security features.
Tips for choosing the right identity theft protection service
Choosing the right identity protection service isn’t just about picking the most popular name. It’s about matching features to your personal needs and understanding what matters most in 2025’s digital landscape. Here’s how to approach it:
- Check the Coverage Scope: Look for services that monitor all three major credit bureaus, scan the dark web, and include account activity alerts. Some services go further, offering monitoring of social media accounts and public records.
- Evaluate Restoration Support: The real value of these services is in how they handle identity theft when it happens. Make sure there’s access to specialists who guide you through recovery, ideally with licensed investigators for complex cases.
- Understand Insurance Limits: Most services offer coverage for stolen funds and recovery expenses. Know the limit and what exactly is included—some cover legal fees, while others may exclude certain losses.
- Consider Extra Security Tools: In 2025, identity theft isn’t just financial. Services with VPNs, antivirus, password managers, and device monitoring add extra layers of protection.
- Think About Your Family: If you want to protect multiple family members, check how many adults and children can be included, and whether there’s a separate cost.
- Balance Features vs. Cost: High price doesn’t always mean better coverage. Compare features, insurance limits, and monitoring scope against your budget to find the plan that makes sense.
By keeping these points in mind, you can pick a service that actually fits your lifestyle, your risk level, and your peace of mind.
Final takeaways
- Comprehensive identity protection in 2025 goes beyond credit monitoring. Look for services that include dark web scans, alerts, and digital security tools.
- Restoration support and insurance coverage are key. Choose a service that can guide you through recovery if your identity is compromised.
- Balance features, family coverage, and pricing to find the plan that fits your needs and lifestyle.
Conclusion
Identity theft is an evolving threat, and staying protected requires more than a single tool. Exploring alternatives to Identity Guard gives you options with different features, coverage, and value. Whether you prioritize credit monitoring, restoration services, or digital security, the right service can help you safeguard your personal information and your peace of mind. Take a moment to compare the top alternatives, assess your needs, and choose the protection that works best for you today.
