The news
- Ajua, a leading African customer experience platform, has acquired Rate My Service (RMS), a Kenyan platform specialising in customer and employee experience.
- The acquisition enhances Ajua’s local expertise, positioning it as the largest and most comprehensive CX platform on the continent.
- Ajua will integrate RMS’s advanced feedback solutions, offering more tailored CX strategies for businesses across Africa.
- The merger combines two prominent platforms, increasing Ajua’s reach and expanding its capabilities in delivering impactful, real-time customer insights.
Ajua, Africa’s foremost customer experience platform, has announced its acquisition of Rate My Service (RMS), a Kenyan customer and employee experience platform.
This strategic move significantly enhances Ajua’s local expertise and supports its ambition to lead the continent’s experience management industry. This marks the startup’s second acquisition, following its 2021 purchase of WayaWaya.
The acquisition is a milestone for Africa’s CX sector, bringing together two influential platforms to broaden their impact and capabilities. By integrating RMS’s innovative feedback solutions, Ajua is now positioned to offer even more personalised, market-specific CX strategies, supporting businesses across the region.
“Bringing RMS into the Ajua family not only deepens our local expertise but also significantly expands our collective reach. It’s a powerful step towards realising our goal of building the biggest and most robust CX platform in Africa, empowering businesses to truly understand and serve their customers with unparalleled precision,” Ajua CEO Nyasha Mutsekwa said.
Ajua, already known for its widespread presence across Africa and the Caribbean, delivers a comprehensive suite of solutions that enables businesses to gather, analyse, and act on customer feedback in real time.
Both Ajua and RMS offer scalable, secure, and reliable platforms, with seamless integration with Google and Meta platforms, including WhatsApp, to ensure easy customer engagement.
With the addition of RMS’s specialised tools, Ajua strengthens its ability to offer localised, holistic CX solutions, catering to the diverse needs of businesses in various sectors. This acquisition further demonstrates Ajua’s commitment to driving innovation, setting industry standards, and promoting customer-centric growth across the African market.
