The news
- Jumia’s Q2 2025 revenue rose 25% to $45.6 million.
- Operating loss dropped 18% to $16.5 million, while adjusted EBITDA loss shrank to $13.6 million.
- Cash burn was halved quarter-over-quarter, easing liquidity pressure.
- Nigeria led regional performance with 25% order growth and 36% GMV surge.
Jumia’s turnaround plan is beginning to show firmer footing, as the company posted a 25% year-over-year revenue jump in Q2 2025, reaching $45.6 million. The performance reverses a string of prior revenue declines and bolsters confidence in the pan-African eCommerce platform’s strategy to prioritise profit over scale.
Beyond top-line recovery, the company continued to narrow losses. Operating loss for the quarter fell 18% to $16.5 million, while adjusted EBITDA loss also improved to $13.6 million, down from $16.4 million a year earlier. The company also slashed its cash burn by nearly half, from $23.2 million in Q1 to $12.4 million in Q2, reflecting tighter cost controls and better working capital management.
Nigeria remains Jumia’s strongest growth engine. Orders in the country rose 25% year-over-year, while gross merchandise value (GMV) rose 36%. Company leadership attributed the growth to faster delivery times, curated product selection, and seller engagement.
The results follow over two years of aggressive restructuring. Since Francis Dufay took over as CEO in 2022, Jumia has exited markets like South Africa and Tunisia, reduced headcount, and focused its operations on four key countries: Nigeria, Kenya, Egypt, and Uganda. The strategy aims to create operational leverage in markets where eCommerce infrastructure and consumer activity are most promising.
These Q2 gains come after a mixed Q1, where Jumia’s revenue dropped 26% and major investor Baillie Gifford exited. Still, the company reaffirmed its target to break even by the fourth quarter of 2026 and reach full-year profitability in 2027.
By improving gross profit per order and focusing on fewer, more efficient markets, Jumia appears to be transitioning from an expansion-heavy business to a leaner, more focused eCommerce business. With $98.3 million in cash on hand, the company says it has sufficient runway to continue its restructuring efforts.
