Nigerian on-demand delivery startup Chowdeck has officially launched in Ghana, marking its first expansion beyond Nigeria. The company is introducing a customer reward scheme alongside an extensive rider training programme.
This training initiative will equip its riders with the skills needed for better service delivery. Riders will be trained on effective app usage, customer service, delivery quality, and professionalism.
In addition, riders will also participate in “Rider Games” where they can get incentives and bonuses based on their performance ratings and even access up to GHS1,000 in loans depending on their activity.
Chowdeck is also rolling out a referral scheme for customers which will allow new users to receive ₵10 on their first order and another ₵10 on their second order if they share an invite with friends. Additionally, after placing their first order of the month, customers can unlock their Chowscore, a tiered reward system that offers free delivery and exclusive discounts to customers depending on their level.
The startup will kick off operations in key areas including Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa and Abokobi.
Launched in 2021, Chowdeck has quickly established itself in Nigeria’s competitive food delivery sector, gaining over 1.5 million users and more than 20,000 riders across 11 cities.
Its entry into the Ghanaian market is key, with recent data indicating that 87% of consumers in Ghana use mobile phones to access food delivery platforms and that digital payment transactions in the country are projected to reach $2.35 billion by 2025, reflecting a shift towards cashless commerce.
“Ghana represents the first steps in our broader pan-African growth strategy. We are starting in Accra and are excited to be kicking off our operations. This expansion is more than just growth – it’s about building the infrastructure for commerce and convenience across the continent,” Femi Aluko, CEO of Chowdeck, said.
To lead its operations in Ghana, Chowdeck appointed Henry Whyte as Country Manager in April 2025. Whyte was previously a Senior Operations Manager at Bolt Ghana and is familiar with the local delivery landscape.
Ahead of its Ghana launch, Chowdeck also undertook significant operational restructuring in Nigeria. The company reduced its contract workforce by 68% following enhancements in its rider and restaurant management systems. This streamlining allowed the company to achieve more efficient delivery times and reduce dependency on manual processes.
However, Ghana’s food delivery space is not without competition. Bolt Food, which exited Nigeria in December 2023, remains active, and has been operating for over four years. This makes Chowdeck’s entry a direct challenge to existing players and a test of its adaptability in new markets.
