Meta records $164.50bn in 2024 earnings as daily active users hit 3.5 billion

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January 30, 2025
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2 min read
Meta

Meta, the parent company of Facebook, Instagram, WhatsApp, and Threads has released its fourth quarter and full-year earnings for 2024.

The report, published on Wednesday, revealed that the international conglomerate earned $48.3 billion in the last quarter of 2024, an increase of 21% year over year. Total earnings rose by 22% for the full year to $16.5 billion.

“Revenue on a constant currency basis would have increased 21% and 23% year-over-year for the fourth quarter and full year 2024, respectively,” Meta said. 

This development coincides with a 5% increase in daily active users across all platforms to 3.3 billion in December 2024. 

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As for "cash, cash equivalent and market securities," the tech giant reported total liquid assets of 77.81 billion as of December 31, 2024, indicating financial health.

Additionally, after capital expenses Meta recorded a cash inflow of $13.5 billion in Q4 raising total free cash flow for 2024 to $52.1 billion.

However, long-term debt was pegged at $28.8 billion as of December 31, 2024, while headcount or total number of employees rose by 10% year-on-year to 74,067 as of December 31, 2024. 

In a Facebook post made after the release, Meta’s CEO Mark Zuckerberg shared his thoughts about the company's performance and announced ambitious plans for Meta AI in 2025. 

“We ended 2024 on a strong note with now more than 3.3 billion people using at least one of our apps each day. This is going to be a really big year,” Zuckerberg said.

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“In AI, I expect this to be the year when a highly intelligent and personalised AI assistant reaches more than one billion people, and I expect Meta AI to be that leading AI assistant.”

READ MORE   [Infographics] Facebook Stats For the First Quarter of 2015

He revealed that Meta is working to enhance its product offerings across platforms like Instagram and Threads, with the latter currently boasting over 320 million monthly active users and one million daily sign-up rates. 

Zuckerberg’s optimism about Meta’s future is further reinforced by the anticipated support from the new U.S. government under newly sworn-in President, Donald Trump.

“This is also going to be a big year for redefining our relationship with governments," he added. “We now have a US administration that is proud of our leading company, prioritises American technology winning, and that will defend our values and interests abroad. I'm optimistic about the progress and innovation that this can unlock.”

In monetary terms, Meta projects total revenue for Q1 2025 could range between $39.5-41.8 billion, reflecting an 8-15% year-over-year growth. 

Furthermore, the tech giant said that it will continue to monitor the regulatory landscape, including legal and regulatory headwinds in the European Union and the U.S. that could significantly impact its business and financial results.

A versatile and experienced writer who enjoys demystifying complex financial data for easy consumption.
A versatile and experienced writer who enjoys demystifying complex financial data for easy consumption.
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