What is the story behind your brand? What narrative do your customers associate with it? Storytelling is a powerful tool that captivates audiences and leaves a lasting impact.
For businesses to compete in the market, they must stand out, and there is no better way to stand out than through storytelling. Unlike traditional advertising, brand storytelling invites people into your journey, reveals who you are, and why you exist. It gives your brand a voice, a personality, and a relatable narrative that can inspire trust and emotional connection.
A compelling story can make the difference between being forgotten and remembered, especially for emerging businesses and growing startups. Storytelling makes your brand up to 22 times more memorable than facts. Your audience may forget all the numbers that represent how well your brand is doing, but they won’t forget how the story behind your brand made them feel.
This month at Pitch Friday, Opeyemi Olugbemiro, an expert brand storyteller and communication strategist, will be diving into all you need to know about crafting a compelling and memorable story for your brand.
Event details
- Date: Friday, December 13, 2024
- Time: 3:00 pm
- Venue: Zone Tech Park, Gbagada Expressway
Meet our speaker
Opeyemi Olugbemiro is a brand storyteller and communication strategist with over ten years of experience in radio, print media, branding and communications, and copywriting across various sectors. He is passionate about helping tech startups tell their stories and connect with their audience in the most impactful way.
His journalistic background enables him to identify and connect patterns that help brands build meaningful relationships and drive desired outcomes.
As Partner Strategy and Communications at FourthCanvas, he worked on Brand Strategy for startups like Afriex, Nomba, Brass Money, Parkway, Okra, etc. He has also led brand communications at Afriex and Payday.
Currently, Opeyemi consults for brands seeking to build meaningful connections with their target audience and navigate strategic communications.
Why you should attend Pitch Friday
Whether you are just starting out or have been running a business, building engaging narratives around your brand can improve customer relationships and give you a competitive advantage.
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At Pitch Friday, you will learn crucial strategies for crafting compelling brand narratives that connect with your audience. You will gather practical insights on aligning your brand’s story with your mission and values and getting your audience to engage with your brand.
Also, get the opportunity to connect and network with founders, like-minded professionals, investors, and industry experts. Share experiences, exchange ideas, and build valuable relationships to propel your startup forward.
Get involved
Want to attend this session? Register to save yourself a seat. You can also register to stand a chance to pitch your startup at future Pitch Friday sessions using this link.
