- Adobe has introduced Content Authenticity, a free web app that enables creators to easily add Content Credentials to their digital work, protecting the content from unauthorised use and ensuring creators receive attribution.
- The Content Credentials are like a “nutrition label” for digital content, providing secure metadata that allows creators to share information about themselves and their work.
- Adobe stated that adding information about someone else’s work to Content Credentials helps to ensure the work can be traced back once shared online.
The software company stated that it is a way to protect creators' work and increase transparency by allowing people who come across the content to discover more of what has been created and learn about the work via the creator's online platforms.
A free, public beta of the web app will be available in Q1 2025. The company plans to integrate it with Creative Cloud apps that support Content Credentials, such as Photoshop and Adobe Lightroom, aiming to create a centralised hub for managing Content Credentials preferences across its platforms.
Scott Belsky, Chief Strategy Officer and Executive Vice President, Design & Emerging Products at Adobe, stated that with the launch of Content Credentials, the company aims to help creators maintain their work integrity, while enabling a new era of transparency and trust online.
This development is on the heels of an Adobe study indicating that 91% of creators are seeking a reliable method to attach attribution to their work, with 56% also expressing worries about their content being used to train generative AI models without their consent.
However, with the Generative AI Training and Usage Preference in the web app, creators can use Content Credentials to signal that they do not want other generative AI models in the market to use or train on their content.
The company revealed that Spawning, an AI opt-out aggregator, has committed to recognising this preference amid ongoing work to drive industry-wide adoption for this feature.
To counter social media platforms and websites that remove this type of metadata while resizing or rendering content to be posted online, Adobe is releasing the Content Authenticity extension for Google Chrome. Installing this extension will enable creators to view and interact with Content Credentials whenever they appear online.
In 2019, Adobe launched the Content Authenticity Initiative (CAI), which has since grown to 3,700 members to promote widespread adoption of Content Credentials.