Have you ever wondered how Fast-Moving Consumer Goods (FMCG) companies are able to circulate their products despite several competitors?
Distribution is a crucial aspect of getting products into the hands of consumers. While startups often focus on developing new products, getting those products to market can be just as challenging.
If there is one thing that FMCG companies have hacked, it’s effective goods distribution. Mass distribution is the life of their business.
FMCG companies have spent years refining their distribution strategies, ensuring their products are always available when and where customers want them. Their success relies on their ability to move products quickly, consistently, and efficiently across vast geographies.
Startups can learn significantly from FMCGs' strategies for " hacking" distribution. At this month’s Pitch Friday, three experts will discuss critical FMCG distribution approaches that startups can adopt, including channel diversification, maximising local markets and retailers, and optimising the supply chain.
Event details
- Date: Friday, September 13, 2024
- Time: 3:00 pm
- Venue: Zone Tech Park, Gbagada Expressway
Meet our speakers
We’re thrilled to introduce three speakers with vast experience in marketing, distribution, business strategy, and brand development. They’ll share how startups can scale their operations and distribute products with the efficiency of FMCG powerhouses.
Oluwatobiloba Kajero is a results-driven Marketing Manager with a passion for excellence. She has a proven track record in strategic brand development, executing high-impact campaigns, and driving profitable business growth. Currently serving as a Channel Marketing Manager at Coca-Cola Hellenic Bottling Company, Oluwatobiloba is known for her outstanding leadership, communication, and collaboration skills that have contributed to her success in one of the world’s largest beverage companies.
Adewale Adisa is a seasoned executive renowned for his ability to drive operational excellence and accelerate growth. As Chief Operating Officer at OmniRetail, Adewale plays a pivotal role in setting the strategic direction and ensuring seamless execution across operations. With over 20 years of experience in e-commerce, business development, fulfillment operations, and investment banking, Adewale’s leadership and process-driven approach have made him a transformative figure in the industry, recognised for fostering collaboration and delivering outstanding results.
Christopher Anaele brings over seven years of expertise in B2B sales, marketing, and product development. His career includes key roles at SchoolCompass, Techpoint Africa, Leatherback, and Seamfix, where he currently leads Business Development. Christopher’s hands-on experience in driving business growth through innovative solutions and his ability to execute successful strategies make him an invaluable speaker for startups looking to enhance their distribution and sales efforts.
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Why you should attend Pitch Friday
Every business needs to effectively scale distribution to reach its target audience. Once a product is ready to be sold, you must determine how best to get it to your target audience. A strategic distribution plan is a competitive advantage in every industry.
At Pitch Friday, you will learn the best strategies for distributing your product, gain deep insights into the crucial distribution channels in the market, and learn how popular FMCGs can serve large consumers in various geographic areas in a perfect competition market.
Also, get the opportunity to connect and network with founders, like-minded professionals, investors, and industry experts. Share experiences, exchange ideas, and build valuable relationships to propel your startup forward. Our sessions foster collaboration and create opportunities for growth and partnership.
Register to attend Pitch Friday or pitch your startup.
