FairMoney Launches ‘Who's Your Guy’ Campaign to Promote Reliable Financial Support

April 13, 2023
2 min read

FairMoney, a foremost provider of digital financial services in Nigeria, has recently launched a new campaign, ‘Who's Your Guy’ to encourage consumers to opt for trustworthy financial solutions for their economic needs. The campaign aims to underscore FairMoney's unwavering commitment to providing accessible and stress-free financial solutions to its esteemed clientele.

Head of Marketing and Branding at FairMoney, Nengi Akinola, elucidated the motivation behind the campaign, stating, "We seek to acquaint people with the idea that FairMoney is a dependable financial partner that can be relied on. Our offerings ensure swift and facile access to loans that are custom-tailored to our customers' needs. We aspire to offer financial solutions that are without complications for our customers."

FairMoney offers loan products that range from as little as ₦1,000 to ₦3 million without the need for collateral, making it a convenient alternative for those in need of immediate funds. Furthermore, its interest rates are comparatively lower than other banks, rendering it an attractive proposition for those who require affordable financial solutions.

One of FairMoney's unique selling propositions is its customer-centric approach. The company is committed to providing financial solutions that are tailored to the needs of its customers without any stigmatization. "We prioritize our customers because they are our 'guys'," said Nengi. "We are at the disposal of our customers in moments of crises, spanning from medical exigencies to automobile mishaps and economic hardships, and are poised to offer our customers a helping hand."

FairMoney's ‘Who's Your Guy’ campaign seeks to affirm its commitment to being a trustworthy partner to its customers. The company has already established itself as a reliable provider of digital financial services in Nigeria, with its recent launch of an updated version of their mobile banking app homepage that promises to make banking easier and faster for the busy, modern lifestyle.

FairMoney aims to become the go-to financial solution for Nigerians. The company is committed to providing innovative financial solutions that are accessible, affordable, and reliable. With its new campaign, FairMoney aims to solidify its reputation as a trusted financial partner that prioritizes its customers' financial needs. By selecting FairMoney, individuals can be rest assured that they have a reliable financial partner that will be there for them in times of emergencies and help them achieve their financial goals.

About FairMoney

FairMoney is currently the Most downloaded fintech app in Nigeria with over 10 million downloads and the #1 digital lender in Nigeria. Our goal is to become the leading financial partner serving underserved consumers in large emerging markets. The company offers a range of digital financial products including, near-instant digital loans 24/7, investment products, savings, payments, and cards directly via its mobile app. The digital lending product offering covers loans in tenor from 15-days to 24 months to MSMEs and consumers. The end-to-end application to loan offer process takes 5 minutes and is fully digital with no physical touchpoints. The company aspires for its over 6 million digital bank users to have a wholesome banking experience from P2P transfers and lending to debit cards, current accounts, investment products amongst other products.

For more information, visit www.fairmoney.io

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