What to expect at SME Clinic 2021

August 2, 2021
3 min read

My business experienced tremendous growth after I attended the 2020 edition of SME Clinic. I gained firsthand strategies to rightly position myself and my brand. My sense of how a business should run upped to another level. The in-depth and honest talks by the panellists, plus the grant I was privileged to win, helped me with the all I needed to rightly position and sustain my business during the lockdown.

— A. Temitope, CEO, The Cleanest Man Laundry.

If like Temitope, you are a business owner who wants to strategise and structure your brand for greatness in a dynamic market, or just an individual looking to set up an online business, then you already have one reason to attend SME Clinic 2021.

Running a small business — any business really — successfully in Nigeria requires resilience, grit, and a degree of shrewdness. Our speakers at this year’s SME Clinic embody these traits and have grown their businesses despite the challenges of the SME space. 

Yes, you guessed right. This is another reason to attend this year’s Clinic. 

Tope Olofin: Founder/CEO, NaturaGlow by Abby Jo

As a content marketing and sales coach who has served companies in the US, Singapore, Malaysia, and Mauritius, Tope Olofin has applied her vast knowledge to successfully run NaturaGlow by Abby Jo — an online organic skincare company, serving clients across Nigeria — and Legalpedia, a legal e-library software solution.

With a wealth of experience and dexterity in the sales, eCommerce, and content marketing sector, she will be speaking about Online Marketing and Sales for Business at this year’s SME Clinic. Get ready to learn, unlearn, and relearn as she provides honest and hands-on insights into marketing your business online.

Dave Partner: Founder, ICO Predictor

Armed with more than a decade of experience in online teaching, mentorship, and student grooming, Dave Partner is easily rated one of the best tutors in the world, with over 100,000 students subscribed to his Full Stack Software Development course on Udemy. He is the founder of ICO Predictor, a software for generating initial coin offerings for crowdfunding for startups in Nigeria. 

Are you wondering whether to leverage social media only or stick with your website? Confused about where to start with online sales? Then get ready as Dave will be delivering proven strategies on effective ways to start and run an online business as he demystifies Running Your Business Online.  

Múyìwá Mátùlúkò: Chief Servant, Techpoint Africa

With over eight years as an active journalist, writer and speaker on Technology in Africa, Múyìwá Mátùlúkò has an ardent passion for writing and speaking about technology and its effects on lifestyle, business, and society. His views, research, and journalistic efforts have largely contributed to the otherwise nascent tech ecosystem in Nigeria and Africa by extension. 

Since 2015, he has served as Editor-in-Chief and, later, Publisher of Techpoint Africa — a leading online media platform dedicated to startups, entrepreneurship, innovation, and technology in Africa.

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At this year’s SME Clinic, he will be speaking on Balancing Your Day Job with Your Side Hustle: Automation. During his session, be prepared to learn strategic ways to build and skillfully run a system that allows you to simultaneously grow your day job and side hustle. 

Chioma Ifeanyi-Eze: Founder, Accountinghub.ng

Known as Nigeria's most brilliant bookkeeper, Chioma Ifeanyi-Eze had an exciting 11-year career as an accountant, starting from PricewaterhouseCoopers before heading the finance and accounting functions in several organisations, including Jumia Nigeria.

In 2016, Chioma launched Accountinghub — a tech-accounting firm focused on serving accounting services to small SMEs using very innovative delivery methods. To date, Accountinghub has served over 1,000 businesses and trained well over 50,000 business owners.

A Chartered Accountant and a Fellow of the Institute of Chartered Accountants of Nigeria (ICAN), she is a recipient of several academic and entrepreneurial awards, a fantastic speaker, and writer. 

Keeping an accurate and systematic record of financial transactions is vital for a business owner, and Chioma will be handling the session Bookkeeping for your business at this year's Clinic. She'll provide working tools to help you manage and record your business finances. 

How to attend

SME Clinic 2021 promises to be enlightening, and if you want to network with other small business owners, promote your brand, and stand a chance to get a *grant, you can't afford to miss it.

Register to attend physically or online.  

*Only physical attendees can get the grant. Apply here.

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