Some weeks back when Netflix Naija launched on Twitter, we speculated an increase in Nollywood originals on the video streaming platform. However, we have since confirmed that of the 14 personalities featured on the image displayed in their first tweet some are board members and others, actors of Netflix Naija.
In essence, it is now clear that the global on-demand movie streaming company is now set to collaborate with Nollywood directors and producers to churn out more local Netflix originals.
Techpoint gathered that Netflix has begun the process of shooting movies in Nigeria, with the first ongoing at some locations in Lagos.
A source close to the matter discloses that this particular one is produced by Kunle Afolayan, Kemi Lala Akindoju, and Akin Omotosho; and directed by Akin Omotosho, Daniel Oriahi, and C.J Obasi. According to him, it is timely and bound for success especially given the fact that 90% of the Netflix Naija team is Nigerian.
While describing his role in this, he avers that various professionals are involved in this production including his company; on the part of Netflix, necessary funds have been made available to make it a success.
If anything, this is in contrast with the first Nigerian Netflix original, Genevieve Nnaji’s Lionheart, which was only acquired after production.
However, if all this is true, it is not clear how consistent similar productions will take place. When asked, the source attests that only a few are planned for this year, while more are expected depending on how well this one turns out.
To increase the viewer experience of its less than 50,000 Nigerian subscribers, Netflix’s intentions appear reasonable and timely; it is also expected to bring a boost to the country’s movie industry. As things stand, it is quite clear Nollywood welcomes this and is willing to collaborate more.
With the explanations given, this production may take a few months to complete based on the time required to deliver a quality outcome. In the meantime, Nigerians should expect more local content added to the almost 50 movies already featured on the VOD platform.
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