“We’re launching our food delivery service within the next month”— Gokada CEO, Fahim Saleh

by | Feb 13, 2020

Following the controversial Lagos okada ban, motorcycle-hailing startup, Gokada laid off most of its staff.

Responding to this, CEO, Fahim Saleh addressed the layoffs and told Techpoint that the startup still had money and was pivoting towards deliveries while the transport ban was getting sorted out.

“Before the ban, Gokada was making more than ₦3 million [~$8,300] daily from our drivers. Now, we need to plan for the worst. Our workforce was set up for a transport oriented service and we don’t know the potential challenges in the delivery business. In order to have maximal chances of success, we need to go into ‘cockroach’ mode,” he said.

Restrategising, Saleh also said that while the startup will be involved with on-demand and batched deliveries for its eCommerce partners, it will also scale its already-existing boat service.


Just yesterday, however, there were reports that the green-branded motorcycle-hailing startup had launched its food delivery service, Chop.

Although not officially announced by Gokada, the service was seen on the streets of Ikeja, Lagos.

In what can be seen as a surprising move considering that the startup was expected to launch its logistics arm, Techpoint reached out to Saleh for confirmation.

“We have not launched the food part of it yet but we’ve launched logistics. Food will follow within a month, ” Saleh says.


This means Gokada has commenced operations on its logistics arm. The confusion, however, comes from the branding of the dispatch bag but Saleh says it was done that way because it appeals more to the consumer.

“Chop is the name for our food service but the bags will be used for deliveries as well. Food is more consumer-facing, so we decided that should be the front-facing brand on the bikes.”

Saleh also says that 2,000 Gokada bikes will be activated for both the food delivery service and logistics.

In the past, precisely in 2016, hyper-local logistics startup, MAX, acqui-hired a food delivery startup, Easyappetite, to launch a food delivery arm, MAX Eats. Since then, not much has been heard about the supposed service.

Considering how poor food delivery services have been in Lagos, it is not surprising the business is said to be generally unprofitable. Nonetheless, Saleh says “Gokada will approach food delivery in a completely new way.”

Perhaps the fragile nature of the business is one of the reasons MAX didn’t go through with its MAX Eats service.

We’ll just have to wait and see if Gokada can crack the food delivery market.

UPDATE [July 15, 2020]: Gokada founder, Fahim Saleh passes on.

Endlessly amused by technology. @ulonnaya

Techpoint Build 2021 is here! Be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free now.

Notify of
Inline Feedbacks
View all comments

Recent News

5 ways to support Techpoint Africa

5 ways to support Techpoint Africa

If you value the work we do at Techpoint Africa and would like to help ensure that the core of our journalism remains free and independent, please consider these 5 ways to support us

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap