The competition in Nigeria’s Internet market is shaping up to be an interesting one with the only clear winner being regular Internet users. The year 2019 has seen each telecom operator up the ante with aggressive marketing campaigns and data offers with varying outcomes.
According to the monthly industry statistics of the Nigerian Communications Commission (NCC), Airtel came out tops in September, gaining the highest share of the market by a wide margin while MTN slightly recovered from its blip in August.
On the other hand, Glo lost Internet subscribers for the first time since February 2019 and 9mobile continued its losing streak.
In the month of September, Airtel gained a total of 444, 598 Internet subscribers, much higher than MTN with 73, 633. In the same period, Glo and 9mobile lost 155, 118 and 156, 065 subscribers, respectively.
For Airtel and MTN, this represents a marked improvement from the month of August where the former gained 350, 134 Internet subscribers, while the latter lost 667, 245. However, it was a poor outing for Glo which did much better in August with 397, 231 subscribers gained.
Lots of bonuses come with the purchase of new SIM cards and it appears more customers are trooping to Glo for calls than other mobile service providers.
Despite losing on the data front, Glo gained a whopping 1,945,846, mobile subscribers followed by Airtel with 987, 787. MTN, on the other hand, lost 379, 795 customers, while 9mobile lost 268,159.
Airtel appears to have been best served by its aggressive marketing, and with the recent introduction of new data plans seemingly targeted at heavy data users, its Internet subscriber base will likely continue to grow.
Also, judging from previous trends, other telcos will likely follow suit in offering cheaper data plans which will most likely be good for the Nigerian Internet market.
Nigerian startups raised $377m in 2019, more than twice what they did in 2018. Find out more when you download the full report.