Four years after the removal of the data floor price, Nigerian telcos are still trying to outdo each other in the race to attain a greater share of the Nigerian Internet market by offering relatively cheaper data plans.
According to the monthly industry statistics by the National Communications Commission (NCC), Airtel and Globacom (Glo) have been steadily gaining Internet subscribers since the turn of the year, while 9mobile is still faltering, with MTN, Nigeria’s largest network, recording losses for the second time in three months.
MTN lost 667,245 Internet subscribers in August, after losing 178,103 subscribers in June 2019. Airtel and Glo, by contrast, gained 350,134 and 397,231 subscribers respectively. 9mobile continued its losing streak for the 8th month in a row with a loss of 176,575 Internet subscribers in August.
Alongside Airtel and Glo, MTN’s Internet subscribers have steadily increased, save for the blips in June and August, and they have the largest Internet subscriber base in Nigeria.
MTN gained approximately 5.7 million Internet subscribers between January and August 2019, while Airtel and Glo gained 2.3 million and 1.9 million Internet subscribers respectively.
Within the same period, 9mobile lost 1.3 million subscribers, having just 8.6 million subscribers left from 9.6 million in January.
It can be recalled that around August 2015, MTN’s share of Internet subscribers stood at 41.8 million, which was higher than Glo’s 21 million and Airtel’s 17.7 million combined. However, both telcos have not let up in their push to gain a larger share of the growing Internet market from their major rival.
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Since 2015, Airtel has witnessed the most rapid growth, having earned an additional 15 million Internet users compared to MTN’s 9.7 million and Glo’s 7.6 million. 9mobile, on the other hand, has lost 6.9 million subscribers within the same period.
Over the course of the year, the four major telcos have kept on rolling out several popular ad campaigns showcasing 4G services and cheap data plans. However, Airtel’s ads appear to be paying them more than the others so far.
As for Glo, their slightly cheaper data plans seem to be a big attraction while 9mobile’s losses might probably be a result of their relatively higher data plans.