How I Work

How I Work: Adejoke Adekunle, VVM Media founder and Chief Executive Officer

October 21, 2019 · 3 min read
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How I Work

How I Work is a weekly series that seeks to uncover work habits of the most productive people; how they use the internet and technology to drive global or industry-wide impact.

Adejoke Adekunle is the founder and CEO of VVM Media, a digital marketing consultancy, and an avid advocate for African female tech founders. She also runs ‘The African Tech Woman,’ a podcast that features female tech founders who share their journey, struggles, milestones and lessons learned.

Last month, she was shortlisted among 28 emerging leaders across Africa, Central and South Asia, and the Middle East to participate in the Us-based TechWomen initiative.

Adejoke shares with us her career journey and how she stays productive, on this week’s How I Work.

Current role: Founder & CEO, VVM Media and The African Tech Woman
Location: Lagos, Nigeria
Current computer: Macbook Air
Current mobile device: iPhone X
Describe how you work in one word: Smart

Tell us briefly how you started out and how you got where you are today

I launched my professional career with jobs site, Jobberman, as a blog editor and
content manager, and worked for some years before I moved into the advertising industry. I later joined a growing digital agency as a content manager, became lead
strategist, then chief operating officer before I founded my digital consultancy.

Walk us through a typical workday

I’m super nocturnal so my day typically starts at 2 a.m. I have a bad habit of checking email or Telegram first because work mostly happens there. VVM is 90% remote so the team gets on Telegram to carry on ongoing discussions, this usually spans the entire day. However, I make time to read a lot of articles, eat at least twice, work till late evening, and do some social networking or reading to end my day.

What apps, gadgets, or tools can’t you do without?

Earphones, Telegram, mobile phone, Google Drive, Gmail, Google Tasks, and Notes.

What’s your favourite shortcut or hack?

Google everything.

What task(s) do you dislike but still do?

Creating pitch slides has to be it. I totally enjoy helping clients discover ways to grow their business leveraging digital platforms but it’s the part of the work that has become drudgery for me. I’d rather talk through and delegate it as I have a love-hate relationship with putting all the slides together.

How do you keep track of what you have to do?

I’m big on setting reminders as I tend to quickly move on to other things.

How do you recharge or take a break?

I treat myself to a new cuisine or favourite previously-experienced one.

Besides work, what do you spend time doing? What do you enjoy?

You’ll either find me binge-watching a Netflix series or on the Kindle app.

What are you currently reading, watching, or listening to? What do you

Hidden Brain’s most recent podcast episode – Baby Talk.

What’s the best advice you’ve ever received?

Never hurts to ask. Ask when you are not clear, ask when you need help, ask for what you want. You never know if you don’t ask.

What’s a problem you’re still trying to solve?

Getting more out of meetings and avoiding Lagos traffic.

Who would you like to see answer these questions?

Tosin Faniro-Dada.

If you will like to sponsor the How I Work series, send and an email to or call +2348186016629.

Samuel Okike

Samuel Okike


I write about media, technology and internet culture.

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