UPDATE: No Deal; “DealDey officially died in 2015” — ex employees. READ.
Following one month of inactivity on its website and social media pages, it is confirmed that Nigerian daily deals platform DealDey has shut down operations.
According to a source close to the matter, the company shut down around the second week in December 2018, about the time when users last saw deals on its site and social media pages.
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— DealDey (@DealDey) December 7, 2018
Since operations shut down in December, the DealDey offices have been closed down and workers have been let go. In the past few weeks, users have been asking questions, complaining about unanswered calls and emails, and speculating on a possible shut down.
— Adebukola #LagosProofreader (@Editor_Buki) January 3, 2019
@DealDey what kind of useless customer service do you guys run ffs? You don't reply mails, you don't answer calls, you don't reply DMs. You guys should leave this useless behavior in 2018 please and check your DMs.
— The Alawada of Awada (@TheSagachristos) December 31, 2018
This Facebook user links the shut down to the company’s failure to pay its vendors.
DealDey was established in 2011 by Konga founder Sim Shagaya. By 2015, it was one of the Nigeria’s biggest eCommerce platforms, attracting a $5 million investment from Kinnevik. Things however took a different turn shortly after, leading the company to lay off 60% of its workforce.
In 2016, it was acquired by Ringier Africa Deals Group (RADG), a newly-founded joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings (Pty) Ltd, for a mere $5 million — the owners of the company reportedly initially offered to sell for $75 million.
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