So I’m just going to go ahead and say what everyone is thinking: Rocket Internet is in absolutely everything these days. Along with its ability to give companies quirky, yet appropriate names, Rocket Internet has perfect the art of launching clone companies.
Rocket Internet has just unveiled Vendito (Latin for Hawk or Sell), an online classifieds platform for emerging markets – Africa, reports TechMoran. Vendito had been operating in Myanmar, Asia, under the name of Ads.com.mm. But the venture is now making the move into West and East Africa.
The site has already gone live as Vendito.com, and the domain names are popping up all over for every new country it gets launched at; for Senegal, it’s Vendito.sn, Uganda has Vendito.co.ug, in Ghana, Vendito.com.gh, Vendito.co.ke in Kenya and Vendito.co.tz is for Tanzania.
Vendito is not yet live in Nigeria but odds are that the domain name would be either Vendito.com.ng or Vendito.ng. Vendito’s launch comes on the heels of the announcement by Rocket Internet, that they would launch 10 new companies this year.
Vendito is definitely launching to competition because we already have existing players in that space such as Nasper’s OLX, who just recently acquired another classifieds site, Tradestable, in Nigeria and some other African countries, Ringier’s Ady in Nigeria and PigiaMe in Kenya and so on.
Nasper’s OLX was recently plagued with a disturbing scandal when a maid hired off the site kidnapped three kids; which made the security of the site’s users questionable. Vendito aims to provide a free, easy-to-use, fast and localized website that connects buyers and sellers locally to buy or sell their used items and/or services; a very familiar mission statement. But of course, I suspect that this particular venture of Rocket Internet would win in Nigeria if they can devise a means to keep sellers and buyers safe.