Equity Merchants

EXCLUSIVE

An investor who claims to know everything is not a great investor — Amee Parbhoo, Managing Partner, Accion Venture Lab  

A picture of Amee Parbhoo, Managing Partner at Accion Venture Lab

EXCLUSIVE

 “Valuations have not been slashed; they have only returned to what they’re supposed to be.” — Ajani Windsor-Areago, Venture Partner, Expert Dojo 

This is an image of Ajani Windsor-Areago, Venture Partner, Expert Dojo

EXCLUSIVE

“It’s a good idea to look at the investment process as a marriage” — Miishe Addy on how founders should approach raising venture capital 

Miishe Addy. Equity Merchants featured image

EXCLUSIVE

Here’s how to know if your startup is venture capital (VC) worthy 

EXCLUSIVE

Katwig & Dale’s Karen Chukwu shares legal pitfalls startup founders should avoid when raising venture capital

Karen Chukwu, Managing Partner, Katwig & Dale

EXCLUSIVE

How this Nigerian-American founder raised over $10 million for his agritech startup

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“We want to improve the lives of people through our investments.” – Brian Odhiambo, Partner, Novastar Ventures

Brian Odhiambo, Partner, Novastar Ventures. Source: Supplied.

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Proximity Ventures wants to support early-stage African founders with capital, content, and community

Proximity Ventures' Caleb Maru

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Luno Expeditions wants to invest in Africa’s fintech and crypto startups

Jocelyn Cheng. CEO, Luno Expeditions

EXCLUSIVE

“If you can’t hire your investor, don’t take their money” – Odunoluwa Longe, Co-founder, TLP Advisory on choosing investors

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“You can’t fund every founder regardless of how much you love the idea” – Oluwadunni Fanibe, Program Manager at GreenHouse Capital

EXCLUSIVE

“It’s 8 times more difficult to raise money as a VC compared to a founder.” – Oui Capital’s Olu Oyinsan

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By funding local fund managers, this VC firm hopes to access innovative startups

EXCLUSIVE

This Lagos-based VC firm is improving diversity by funding women

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How to get a job in venture capital (in Africa)

venture capital on a typewriter

EXCLUSIVE

“The wrong co-founder will bring your startup to the ground” – Eunice Ajim of Ajim Capital

EXCLUSIVE

Gideon Dada’s guide for getting into venture capital

EXCLUSIVE

VestedWorld’s Nneka Eze on how to choose an investor for your startup

EXCLUSIVE

Here’s how Ayobamigbe Teriba discovers Africa’s most promising startups

EXCLUSIVE

How Magic Fund’s Temi Marcella Awogboro uses her experience to help portfolio companies

Temi Marcella Awogboro (General Partner at Magic Fund)




















An investor who claims to know everything is not a great investor — Amee Parbhoo, Managing Partner, Accion Venture Lab  

Armed with experience working on three continents, Amee Parbhoo, Managing Partner at Accion Venture Lab, leads the firm’s efforts in supporting founders. She shares some of the lessons she has picked up along the way.

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 “Valuations have not been slashed; they have only returned to what they’re supposed to be.” — Ajani Windsor-Areago, Venture Partner, Expert Dojo 

While the venture capital slowdown has led to a decrease in startup valuations, Venture Partner at Expert Dojo, Ajani Windsor-Areago, believes that the present valuations indicate the genuine value of startups. He outlines some of his tactics for investing in founders.

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“It’s a good idea to look at the investment process as a marriage” — Miishe Addy on how founders should approach raising venture capital 

Miishe Addy has raised more than $15 million for her cross-border logistics startup, and in this piece, shares her experience and thoughts on the fundraising process.

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Here’s how to know if your startup is venture capital (VC) worthy 

Although interest in African startups continues to grow, not every startup can receive venture capital investment. Here’s how to find out where your startup stands.

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Katwig & Dale’s Karen Chukwu shares legal pitfalls startup founders should avoid when raising venture capital

Legal issues can pose great challenges for startups, and in this episode of Equity Merchants, Karen Chukwu, Managing Partner at Katwig & Dale, explains why startups should take legal matters seriously.

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How this Nigerian-American founder raised over $10 million for his agritech startup

Releaf uses supply chain technology to make raw materials cheaper and more accessible to agritech businesses in Nigeria. Co-founder and CEO Ikenna Nzewi shares his thoughts and tips on building a startup and raising capital.

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“We want to improve the lives of people through our investments.” – Brian Odhiambo, Partner, Novastar Ventures

All venture capitalists want a return on their investments. Still, Novastar Ventures also intends to impact people’s lives in areas where their portfolio companies operate.

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Proximity Ventures wants to support early-stage African founders with capital, content, and community

The startup journey can be long and lonely, but Proximity Ventures wants to provide community and capital for Africa’s early-stage founders.

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Luno Expeditions wants to invest in Africa’s fintech and crypto startups

In the face of regulatory onslaughts, cryptocurrency adoption has grown in Africa, and the startups that enable their usage have also increased. Luno Expeditions believes these companies will revolutionise financial services and is backing Africa’s crypto and fintech innovators.

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“If you can’t hire your investor, don’t take their money” – Odunoluwa Longe, Co-founder, TLP Advisory on choosing investors

Odunoluwa Longe is the co-founder of TLP Advisory, and in this piece, she shares her motivation for leaving her private equity role to work with startups.

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“You can’t fund every founder regardless of how much you love the idea” – Oluwadunni Fanibe, Program Manager at GreenHouse Capital

Keen to ensure that she could get a job after graduation, Oluwadunni Fanibe, Program Manager at GreenHouse Capital took on numerous opportunities as a student. Now supporting founders, she’s passionate about helping more women access capital.

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“It’s 8 times more difficult to raise money as a VC compared to a founder.” – Oui Capital’s Olu Oyinsan

There isn’t enough capital to fund all the startups being built, and on today’s episode of Equity Merchants, Olu Oyinsan, Managing Partner at Oui Capital, shares tips for getting an investor’s attention.

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By funding local fund managers, this VC firm hopes to access innovative startups

Rather than directly investing in startups, Capria Ventures invests in local fund managers who understand the local ecosystem.

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This Lagos-based VC firm is improving diversity by funding women

In 2021, less than 7% of funding went to female founders in Africa. Adesuwa Okunbo Rhodes founded Aruwa Capital Management to plug that gap.

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How to get a job in venture capital (in Africa)

Venture capitalists provide the capital to build innovative businesses but how do you get a job in this industry? Read on to find out.

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“The wrong co-founder will bring your startup to the ground” – Eunice Ajim of Ajim Capital

After founding two startups, Eunice Ajim, Founding Partner at Ajim Capital, is on a mission to back Africa’s most ambitious startups.

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Gideon Dada’s guide for getting into venture capital

Venture capitalists have only been actively investing in African startups for a little over a decade, and only a handful understand how to break into the industry. In this episode of Equity Merchants, Gideon Dada, Investment Associate at Metis Capital Partners, shares his experience getting into VC.

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VestedWorld’s Nneka Eze on how to choose an investor for your startup

Nneka Eze is the General Partner and Managing Director at VestedWorld. In this episode of Equity Merchants, she shares her thoughts on choosing an investor, preparing to receive VC investment, and some hopes for the future.

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Here’s how Ayobamigbe Teriba discovers Africa’s most promising startups

Ayobamigbe Teriba is the venture sourcing lead at Founders Factory Africa. In this episode of Equity Merchants, he shares his thoughts on building for a global market, startup valuations, and why fintech startups get the most funding.

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How Magic Fund’s Temi Marcella Awogboro uses her experience to help portfolio companies

Temi Marcella Awogboro has been investing in African startups for over a decade. In this episode of Equity Merchants, she shares her insights on investing in Africa.

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