- Sendstack, a Nigerian logistics platform, will now focus on CTRL, a logistics management software for corporate clients with third-party logistics partners.
- This pivot means the company will discontinue its first product, DLVR — a last-mile delivery service.
- Emeka Mba-Kalu, Sendstack’s Co-Founder and CEO, noted DLVR hadn’t scaled as anticipated and was “taking a lot of time and energy needed to bring CTRL to market.”
Founded in 2021, Sendstack helped businesses in Nigeria to aggregate and manage third-party logistics providers through its first product, DLVR. However, the startup says it sees a bigger opportunity in providing logistics management software to large corporations rather than focusing on last-mile delivery solutions.
Ifeoma Nwobu, Sendstack’s Co-Founder and COO, says CTRL, which already has 10 customers, is not entirely a new product.
“It has been the tool we’ve been using on the backend to manage all the delivery operations, and it was what made us different from another dispatch company,” she explains. “People just couldn’t see it then.”
This shift aligns with the company’s goal to become the logistics backbone for African businesses by providing solutions tailored to large entities. As Mba-Kalu puts it, it’s still the same market, but with a different approach and target audience.
CTRL provides features for routing and tracking deliveries, managing communication with multiple delivery partners and customers, processing payments, and delivering detailed operational insights.
CTRL clients pay ₦200 per delivery process, with some opting for monthly subscriptions and customised packages based on specific logistics requirements.
Sendstack plans to expand CTRL outside Nigeria, targeting markets with high economic activity and fragmented logistics.
However, Sendstack’s pivot will not be without its challenges. Selling enterprise-level software to corporations, particularly in industries where manual logistics management is ingrained may be slow and complex.
Sendstack aims to overcome this by demonstrating CTRL’s cost and time savings, emphasising the efficiency of consolidating logistics operations on a single platform.
According to Nwobu, reducing time spent on resolving logistical conflicts and delays is a strong pitch for companies looking to optimise.
“We are not targeting tech businesses who may already have in-house logistics management software. We are targeting traditional businesses that want to stay competitive.”Mba-Kalu clarified.
