One of the most anticipated panel sessions at Lagos Startup Expo 2.0 will have panellists sharing insights into a skill every founder needs but few truly master: storytelling.
Titled “How to hack storytelling as a founder”, this panel explores how narratives can be a game-changing tool for early-stage startups — not just for marketing, but for everything from fundraising and hiring to user growth and community building. Founders who understand how to tell compelling stories have an edge. This session is your opportunity to learn directly from those who’ve used storytelling to power their startup journeys.
We’re happy to announce Omolara Sanni, Co-founder and COO of Midddleman, as one of the speakers on this powerhouse panel.
Omolara is no stranger to startup growth. With over five years of experience in product marketing across fintech and social commerce, she has helped startups scale by crafting the right messages and building customer trust. At Midddleman, she’s helping African businesses simplify and secure payments to Chinese suppliers, making cross-border trade more accessible than ever.
From launching go-to-market strategies to navigating customer insights and driving adoption, Omolara brings hands-on experience and an understanding of the African market. Her work in growth, operations, and customer success makes her a perfect voice on how storytelling isn’t just a “nice-to-have” but a strategic asset.
If you’re a founder looking to sharpen your narrative and inspire action, this is a session you can’t afford to miss.
Register to attend Lagos Startup Expo 2.0
Visit lagosstartupexpo.com to register for the free attendee ticket or get the VIP Pass to join Omolara and other business leaders at the expo.
For early-stage startups that are no more than two years old, the Expo provides a unique opportunity to showcase your product or solution to thousands of attendees and potential partners. Additionally, you will gain exclusive access to representatives of venture capital firms at the investor lounge.
Register via lagosstartupexpo.com/exhibitors or email chris@techpoint.africa to take advantage of this opportunity.
See you at the Expo!
